Linked by Thom Holwerda on Thu 3rd Sep 2009 23:10 UTC
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RE[2]: It's a Stupid Decision
by segedunum on Fri 4th Sep 2009 23:54
in reply to "RE: It's a Stupid Decision"
What they have changed is not the logo font but the font used in the text in the catalogue.
No, they're changing their global font, the store signs, price tags, the whole shebang. The picture in the article is misleading and I've seen a picture of the new signage that I can' find now, but this is what they're replacing it with:
http://www.underconsideration.com/brandnew/archives/verdanagate.php
It looks and sounds pretty ridiculous, especially when you understand that IKEA the retail company has to pay another IKEA company for the use of the Futura font and this is all about saving money. I suppose they don't have a choice.
Edited 2009-09-05 00:08 UTC




Member since:
2005-08-18
Uhm, they're not setting up a new sign. That's the way the logo has always looked....
What they have changed is not the logo font but the font used in the text in the catalogue.