Linked by Thom Holwerda on Mon 5th Oct 2009 21:45 UTC, submitted by JayDee
Hardware, Embedded Systems Just when you thought you saw it all. So, we all know about Psystar, the two lawsuits between them and Apple, and all the other stuff that's been regurgitated about ten million times on OSNews alone. Well, that little company has taken its business to the next level - by announcing an OEM licensing program.
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I guess you didn't pick up that I don't mean a completely vertically integrated model - what you're talking about is the idea of every facet of the computer kept in house. Even companies like Sun and Apple aren't pure vertically integrated companies; in fact, there haven't been pure vertically integrated companies for well over 30 years. Apple even in the PowerPC era, the hard disks were from one vendor, the USB controllers from another, the audio DSP from another, video card from another.

When I am talking about vertically integrated business I am talking about the operating system and computer design being under one roof - the implementation of the hardware by way of third party component construction or computer assembly isn't important. We've seen with Microsoft the folly of the horizontal model where their operating system is below par when it comes to quality, the drivers are of poor quality and always someone else's fault when problems unfold - the race to the bottom even if it means the result is less than stella. I'm still waiting for Microsoft to completely throw out all the crap from Windows and take advantage of the new API's which they include. Why isn't explorer.exe using DirectWrite/Direct2D? why are widgets still using GDI instead of porting them all to using DirectWrite/Direct2D?

Here we are in 2009 and Windows is still a walking disaster area - there is no incentive to Microsoft, there is no incentive for the individual hardware - mediocrity rules the roost in the Wintel vertical market world. Everyone is responsible and in turn no one is responsible - thus all responsibility is absolved by spreading the blame around as wide as possible.

The saving grace; the closer I follow Linux, I see improvements each day - its not going to happen by the end of this year, or the middle of next year but there is direction and focus. You will eventually see a grass roots movement just as there was a grass roots movement of people moving to Mac even before the marketing hit the screen. Heck, New Zealand we have no Mac marketing on television and yet talk to any retailers and they'll tell you that the hardware is moving faster than it ever has - even with the economic downturn.

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