Linked by Thom Holwerda on Fri 16th Oct 2009 16:16 UTC
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Don't forget the support costs. More units means more users having problems, calling in to get help. High-volume mass-produced often cut corners in production, making the probability of failure higher. And that probability of failure applies to more units, making the number of failures vastly higher than the low-volume counterparts.
Sell 100,000 units at $50 margin, and you make $5 million, which you can quicky lose to tech support salaries and warranty replacements.





Member since:
2005-09-27
Margins are not profit. You can make money with low margin products. However you will need to sell a lot of units.
Back in the mainframe days a company who sells a mainframe could get 50% margins on their mainframe so they can sell a small volume and make a lot of money. However if you selling PC's and you have 5% margins on them. then you will need to sell a lot more taking more effort.
So say 1 Mainframe cost 1 Million to the customer. The company makes 500k
To do this for a $1000 PC you get $50 in margins so you will need to sell 10000 units. And selling that many units is much harder as you will need to sell $10,000,000 of product vs. $1 million. So you need to work 10x as much to make the same money