Linked by Thom Holwerda on Mon 19th Oct 2009 21:43 UTC
Apple It's getting a little bit predictable, but Apple has reported yet another stellar set of quarterly financial results. The company has sold more Macs and iPhones than the same quarter last year, but sales of the iPod were down compared to the same quarter last year. Profits and gross-margins were also up.
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RE[4]: Comment by Tony Swash
by 6c1452 on Tue 20th Oct 2009 02:35 UTC in reply to "RE[3]: Comment by Tony Swash"
6c1452
Member since:
2007-08-29

Its well known from the pystar case, that Apple is *very* reluctant to disclose their profit margins. Most likely because they're huge, when compared with their peers. Also, saying " I just don't see" a gazillion times doesn't really detract from the very basic, generic economics truisms I was talking about. I don't know, you don't know, Apple doesn't know what would happen to their profits with a variation in price.


I'm actually going to go out on a limb here and suggest that Apple might have somebody on staff whose job is to figure out how to make more money. They might even have access to exotic marketing research tools like focus groups and graphs.

Reply Parent Score: 1

Bill Shooter of Bul Member since:
2006-07-14

You think? I thought the non jobs staff just knitted turtlenecks all day.

Yeah, they probably do their best. I'm just suggesting that its such a black art that the margin for error for any forecast is pretty big. If it wasn't, companies wouldn't go bankrupt. Rescissions would never happen. Puppies would never die.

Edited 2009-10-20 14:51 UTC

Reply Parent Score: 2