Linked by Thom Holwerda on Thu 22nd Oct 2009 21:53 UTC
I never thought it was possible, but as it turns out, Microsoft has managed to produce some pretty good commercials for its brand new operating system, Windows 7. They are quite product-oriented, and carry the slogan "I'm a PC and Windows 7 was my idea".
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Linked by Thom Holwerda on 06/20/13 6:17 UTC, submitted by MOS6510
"In the first episode of Microsoft's new film series 'On the Whiteboard', Editor Pamela Woon chats with two-time Oscar winner Randy Thom about the (often underestimated) importance of sound in human-technology interactions. Thom, the lead sound designer at Skywalker Ranch who worked on films such as The Incredibles, Castaway and Forrest Gump, says that people rarely consider the significance of those signature sounds that come from their trusty devices, whether it be a cell phone, a computer or a tablet."
Linked by Thom Holwerda on 06/19/13 23:02 UTC, submitted by M.Onty
"Microsoft has sensationally abandoned its controversial plans to restrict the sharing of XBox One games, and has also removed daily online authentication requirements for its forthcoming console", reports The Guardian. They had no choice. Still a good move.
Linked by Thom Holwerda on 06/19/13 22:28 UTC
"A snippet of code in the Steam digital distribution platform has revealed that Valve may be planning to let users easily share their games with friends in the future. The Verge has verified the code's authenticity, which was originally spotted by a member of the NeoGAF gaming forum; the code references a 'shared game library' and a notification that would alert a user when their games are currently in use by a borrower." This would change the, uh, game.
Linked by Thom Holwerda on 06/18/13 22:33 UTC
Official Apple statement on PRISM and privacy: "Regardless of the circumstances, our Legal team conducts an evaluation of each request and, only if appropriate, we retrieve and deliver the narrowest possible set of information to the authorities. In fact, from time to time when we see inconsistencies or inaccuracies in a request, we will refuse to fulfill it." This is basically Apple re-publishing their earlier statement in a more official manner. You either believe it, or you don't.
Linked by Anonymous on 06/18/13 22:26 UTC
The open source Contiki operating system and its commercial Thingsquare distribution are making strides towards the connected home. According to a Computerworld article, a new LED light bulb manufacturer is putting small computers into their light bulbs. Each computer runs the Contiki OS, which gives each bulb an IP address and allows them to be controlled with a smartphone application. To connect the bulbs to the application, the bulbs use both Wi-Fi and the much lower power IEEE 802.15.4 mesh technology.
Linked by Thom Holwerda on 06/18/13 22:25 UTC
"Google asked the secretive Foreign Intelligence Surveillance Court on Tuesday to ease long-standing gag orders over data requests it makes, arguing that the company has a constitutional right to speak about information it's forced to give the government. The legal filing, which cites the First Amendment's guarantee of free speech, is the latest move by the California-based tech giant to protect its reputation in the aftermath of news reports about sweeping National Security Agency surveillance of Internet traffic." Draining the ditch after the cow has drowned in it.
Linked by Thom Holwerda on 06/18/13 17:45 UTC
"I can't find one person who has been using the Nexus 7 for an extended period of time, and hasn't seen a massive downgrade in performance. Just what kind of downgrade are we talking here? I cannot pick up my Nexus 7 without experiencing problems like a lag of ten seconds, or more, just to rotate the display; touches refusing to acknowledged; stuttering notification panel actions; and unresponsive apps." Fully and utterly agreed. My Nexus 7 was blazing-fast and awesome for a few months, and at some point, it just started sucking. Just like that. I've tried loads of ROMs, and nothing helps.
Linked by Thom Holwerda on 06/18/13 17:32 UTC, submitted by poundsmack
A new release of the hobby operating system MenuetOS! The release notes are a bit non-descript, but you'll have to take what you can get: "updates and improvements (picview, httpc, ehci, ...)".
Linked by Thom Holwerda on 06/17/13 17:58 UTC
"The Internet is one of the most transformative technologies of our lifetimes. But for 2 out of every 3 people on earth, a fast, affordable Internet connection is still out of reach. And this is far from being a solved problem. There are many terrestrial challenges to Internet connectivity - jungles, archipelagos, mountains. There are also major cost challenges. Right now, for example, in most of the countries in the southern hemisphere, the cost of an Internet connection is more than a month's income. Solving these problems isn't simply a question of time: it requires looking at the problem of access from new angles. So today we're unveiling our latest moonshot from Google[x]: balloon-powered Internet access." Insane.
Linked by Thom Holwerda on 06/17/13 17:52 UTC
"MineAssemble is a tiny bootable Minecraft clone written partly in x86 assembly. I made it first and foremost because a university assignment required me to implement a game in assembly for a computer systems course. Because I had never implemented anything more complex than a 'Hello World' bootloader before, I decided I wanted to learn about writing my own kernel code at the same time. Note that the goal of this project was not to write highly efficient hand-optimized assembly code, but rather to have fun and write code that balances readability and speed. This is primarily accomplished by proper commenting and consistent code structuring." Just cool.More News »
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2009-06-18
I think MS gets it, and in the campaign is subtly but purposefully rejecting it.
The kid in the "I'm a Mac" looks like he's single, watches B&W foreign films, drinks fair trade coffee, and that his entire life is comprehended by understanding those few things. In a word, he is cool, and like very few actual people. The PC guy looks like an accountant who's been working the same job for 20y, and goes home every night thinking of how someday he'll really tell his boss what he thinks. He looks like more people than the Mac guy, but still a few sigmas away from the mean.
Now look at the people in the MS adds. A mechanic, a guy and his wife, a guy _working_ while in a coffee shop, a guy at home with his kids relaxing.
I think MS knows exactly what they are doing when they show "real people" with the "I'm a PC" tag line. Everyone does know the Apple ads, and everybody knows they are over-the-top, which is perfectly fine in advertising. However, if taken a just a bit too far, the "choose your identity" angle -- the implicit point of the Apple add is: Who do you want to be? the old nerd or the cool kid? -- you open yourself up to this kind of thing. It has an element of conversion. Stop being the old guy, join us and be cool...
MS is basically answering, "Which one?" with, "Neither," and saying that people that use Windows have jobs (manual and white collar), families, and leisure time. Everyone of those is represented in these adds. In short, they are the normal people that make up 80-90% of the market, and that MS wants to offer them something they can use as they are, not as the first step of a transformation.
Edited 2009-10-23 18:27 UTC