Linked by Thom Holwerda on Mon 9th Nov 2009 21:29 UTC
3D News, GL, DirectX Over the past few years, there have been persistent rumours that NVIDIA, the graphics chip maker, was working on an x86 chip to compete with Intel and AMD. Recently, these rumours gained some traction, but NVIDIA's CEO just shot them down, and denied the company will enter the x86 processor market.
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RE[2]: Comment by flanque
by avih on Tue 10th Nov 2009 04:24 UTC in reply to "RE: Comment by flanque"
Member since:

You're one person indeed. But 95% of the market will do with anything that's cheap and that works. You just gave the best examples yourself: sound (and you can add LAN, IDE/SATA/USB/other-ports controllers etc). There isn't a need for dedicated HW expansion cards for 98% of the people. It's way cheaper with those integrated functionalities, consumes much less space/power than an expansion card and most importantly, it just works.

Currently NVidia is at the enthusiastics/specialized markets only, and almost by definition, it's a relatively small share of the market. Integrated HW sells to the vast majority of the market.

As a relative expert, gamer and developer myself, I can say that I'm quite happy with all my recent systems which had everything integrated less the GPU. Had there been a decent integrated GPU, I'd have probably bought it instead. It's cheaper and it works.

So integrated GPU has a huge current and potential market IMO. Possibly less profitable per system, but overall presents a very good growth opportunity for a company like NVidia. I wouldn't just dump the concept or potential market because some experts prefer discrete HW.

Reply Parent Score: 2

RE[3]: Comment by flanque
by flanque on Tue 10th Nov 2009 04:50 in reply to "RE[2]: Comment by flanque"
flanque Member since:

I think the trend is reversing for nvidia. Previously (currently) having an add-in card is a requirement for decent gaming performance, but going forward, once the shift to massive numbers of cores happens, having it all on the same chip will make more and more sense.

The add-in card I think will be just for the hard(er)core gamers.

Reply Parent Score: 2