Linked by Thom Holwerda on Mon 9th Nov 2009 21:29 UTC
3D News, GL, DirectX Over the past few years, there have been persistent rumours that NVIDIA, the graphics chip maker, was working on an x86 chip to compete with Intel and AMD. Recently, these rumours gained some traction, but NVIDIA's CEO just shot them down, and denied the company will enter the x86 processor market.
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Comment by dexter11
by dexter11 on Tue 10th Nov 2009 09:30 UTC
dexter11
Member since:
2008-01-11

Intel and AMD will come out with CPU integrated GPUs so nvidia should have an "alliance" with the GPU vendor which won't: ARM.
I guess they already noticed that the desktop PC market is shrinking so they made their choice already and they will start to produce GPUs for mobile computers, handheld devices, nettops, netbooks etc. This is a growing market despite the financial crisis. And this is what the guy said.

Reply Score: 1

RE: Comment by dexter11
by werpu on Tue 10th Nov 2009 12:06 in reply to "Comment by dexter11"
werpu Member since:
2006-01-18

Actually NVidia got their priorities right, the big market is nowadays handhelds and telephones we speak in volumes of billions of sold devices there, even ARM which just wants a few cents per phone earns a fortune (I dont see Intel with their much higher costs and energy consumption going anywhere there).
NVidia has its own ace card in this area the Tegra chipset, it stomps literally all existing graphics chipsets for handhelds. I a years time we will see telephones which can do full hd output thanks to it.
NVidia themselves say that they expect that Tegra will be their long run cash cow, and the indicators are very good, while Intel still does not get it, they recently licensed the PowerVR based qualcom core to get something in this area while their own chipsets still smell like ***** . Heck even Nintendo is jumping onto Tegra for their next handheld. We have yet to see the Tegra phones but that is only because NVidia is still working on the drivers for WinCE and Android and phone makers usually need about 6-12 months time to integrate a new chipset into their designs.
(Things are slower than on the PC side with its plug and pray system)

Reply Parent Score: 2