"Microsoft To Pay Content Providers to 'De-index' from Google"
Linked by Thom Holwerda on Mon 23rd Nov 2009 14:58 UTC
In the News It is no secret that Microsoft is doing whatever it can to eat away at Google's immense market share of the search market, with Bing being its most ambitious effort yet. Well, it seems the battle just got a whole lot dirtier, as The Financial Times has uncovered news that Microsoft has approached several news content providers, offering them money if they "de-index" their sites from Google.
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RE[2]: Old school.
by krreagan on Wed 25th Nov 2009 06:08 UTC in reply to "RE: Old school."
krreagan
Member since:
2008-04-08

"Like a lot of businesses run by old school CEO's, Murdock does not get the internet so he is trying frantically to mold the internet (through legilation, mergers, partnerships...) so that he can remain relevant in the same fashion he has in the past.


No, if that were actually true, Murdoch wouldn't even bother with the Internet. He clearly understands the competitive threats to this business, knows where the ad revenue is going (Google), and is responding in kind. How is that "old school"?
"
Wrong! The revenue for his publications has been dwindling for many years and he is only now reacting after the fact! If he was smart he would have started this 10+ years ago! He is up to his chin in water and this seems like his only out! He just does not have the imagination to make this work.


"He needs to retire (ya right!) and let someone else who is more familiar with 21st century technology and techniques take over.


Like who? Al Gore?
"
AG?? WTF are off in the weeds, smoking it perhaps?


"What scares me about MS is that when anything that dominant dies or starts to fail, they tend to go kicking and screaming and there is the possibility of leaving a huge "death" footprint in the process. KRR


Many people don't seem to be able to grasp/acknowledge that NewsCorp and other news-gathering organizations offer a TON of value in their content. Don't think so? Do you read news? Do you watch television? WTF do you think collects the news? Gnomes? Magic fairies? It's reporters on the ground. Somebody has to pay them, or you don't get news.
"
In the US these are called advertisers!



The traditional print revenue model is dying because it no longer makes sense to distribute physical newspapers anymore. Google and other dotcoms suckered people with their mantra that "content should be free", but that doesn't leave any room for NewsCorp to make any money.

Not as much perhaps as before but they can make plenty with the current model


What we have here is a situation where Google is riding on NewsCorp's back -- making tons of advertising revenue that previously went to newspapers -- and Google is stingy. They want to index NewsCorp's content, suck all possible advertising revenue, but not pay NewsCorp for what it's worth.

Without Google Newcorp would be less well off then they are. You forget that Google sends readers their way and the more people Google sends there the more they can charge the advertisers. Newcorp will make less money, but in my view that is good! With these large multinationals you pay a very high premium to maintain the vertical structure of any company that big, Maybe they need to adapt... Na Just f*&^ everybody else and keep things the way they are until!



Does that really strike you as fair? Why should Google get a free pass on this? Why is NewsCorp the bad guy? They pay reporters to gather news. Do you really think they should operate as a charity for Google? No freaking way. That's lunacy, and the sooner that people understand what's happening, the better.

The world has changed and Newcorp is dying!

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