Linked by Thom Holwerda on Wed 9th Dec 2009 22:12 UTC
Microsoft "In a much anticipated move, Microsoft has created the Server & Cloud Division within the Server & Tools Business that merges the Windows Azure and the Windows Server & Solutions groups. The move shows that Azure isn't just an advanced development project for the software giant, and the company is ready to make money from it. Microsoft says its strategy is to create 'a single organization focused on delivering solutions for customers that span on-premises data centers and the cloud'. Windows Server, Windows Azure, SQL Server, SQL Azure, Visual Studio, and System Center are all part of this strategy that includes both on-premises and cloud solutions. Microsoft notes it is the only company in the industry that can offer its customers the choice to tap into a server platform, a cloud platform, or both."
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RE[5]: Bad news
by Bryan on Fri 11th Dec 2009 02:24 UTC in reply to "RE[4]: Bad news"
Bryan
Member since:
2005-07-11

I'm honestly not trying to be rude here, but from the arguments you've made, it doesn't really sound like you understand what Windows Azure is. I didn't explain it well at all through my examples, and it warrants clarification: Windows Azure is not simply a large collection of VMs running standard Windows Server with standard configurations of IIS and SQL Server running on top of them. If that was all it is, I would agree with you 100% that it would be an incredibly unfair move against their partners. But this isn't simply a landgrab to fill their own coffers at your expense. Azure is not so much a collection of operating systems in the cloud as it is a cloud operating system.

To explain what exactly that means, it's best to really look at Azure and its competitors. I would suggest reading up on Amazon's Web Services [1,2], Google's App Engine [3,4], and then Windows Azure itself [5,6]. As you read more about these, it should become clear that these utility computing services are very different from traditional hosting. Honestly, I think those kinds of services are going to have an increasingly hard time competing against cloud utilities as they mature--regardless of whether your using proprietary or open source software. I'm not saying you should simply give up, but you may have to settle for a niche or look for new business models that work with these utilities rather than ignoring them.

[1] http://en.wikipedia.org/wiki/Amazon_EC2
[2] http://aws.amazon.com/
[3] http://en.wikipedia.org/wiki/Google_App_Engine
[4] http://code.google.com/appengine/
[5] http://en.wikipedia.org/wiki/Azure_Services_Platform
[6] http://www.microsoft.com/windowsazure/windowsazure/

Reply Parent Score: 1

RE[6]: Bad news
by TBPrince on Fri 11th Dec 2009 10:07 in reply to "RE[5]: Bad news"
TBPrince Member since:
2005-07-06

But this isn't simply a landgrab to fill their own coffers at your expense. Azure is not so much a collection of operating systems in the cloud as it is a cloud operating system. To explain what exactly that means, it's best to really look at Azure and its competitors. I would suggest reading up on Amazon's Web Services [1,2], Google's App Engine [3,4], and then Windows Azure itself [5,6]. As you read more about these, it should become clear that these utility computing services are very different from traditional hosting.

I perfectly understand what Azure is, sorry. In facts, we also had an Azure evaluation account. Difference among those companies you cited is neither of them are offering a software stack AND such services. Amazon and Google don't sport services AND software (where "software" means things like SQL Server or IIS, let alone Windows). Microsoft is trying to (as we say here) keep its foot in two shoes. I think my point was clear enough so I won't go on. And I don't want to be rude either but trying to pretend that Microsoft is building something which would be neutral for partners shows that you don't understand what partners role is, expecially in a context where partners have been key factor for Microsoft success in the past.

Honestly, I think those kinds of services are going to have an increasingly hard time competing against cloud utilities as they mature--regardless of whether your using proprietary or open source software.

I'm really not sure about that and this year we had a few proofs that cloud is basically overrated. Anyway, time will tell. But thinking that cloud computing will kill non-cloud services is plain wrong.

I'm not saying you should simply give up, but you may have to settle for a niche or look for new business models that work with these utilities rather than ignoring them.

Time will tell. As for me, I believe that cloud computing will be niche but we'll see what happens.

Thank you for such interesting conversation. Of course, I believe my point stays and we will act accordingly.

Reply Parent Score: 2