Linked by Thom Holwerda on Thu 14th Jan 2010 23:08 UTC
A few days ago, technology blog Valleywag's launched its Apple Tablet Scavenger Hunt, a sort-of contest in which people with evidence of the existence of Apple's much-rumoured tablet could win large sums of money. Apple apparently wasn't amused, as the company resorted to its usual tactic whenever it doesn't like something in the press: litigation, litigation, litigation.
Thread beginning with comment 404141
To view parent comment, click here.
To read all comments associated with this story, please click here.
To view parent comment, click here.
To read all comments associated with this story, please click here.
RE[2]: Brilliant viral marketing
by poundsmack on Fri 15th Jan 2010 00:22
in reply to "RE: Brilliant viral marketing"
Member since:2005-07-13
I wouldnt be suprised if apple teamed up with them to have the letter put out just to go in this big loop. letter, controversy, reaction from apple, etc...
If you want to see the most ingenious marketing ever though, talk to MS. Brilliant at marketing (not including the recent thing with china; wait till google and yahoo say they wont put up with it and then say "oh, well we will stay 
")
if you want the perfect example of this kind of marketing follow this link and read my post here: http://www.techspot.com/news/31153-windows-xp-still-outselling-vist...
RE[2]: Brilliant viral marketing
by darknexus on Fri 15th Jan 2010 00:25
in reply to "RE: Brilliant viral marketing"
Member since:2008-07-15
Not sure if this is a viral marketing strategy or not, but I got to thinking about Apple and their so-called negative PR. The thing is, Apple only really have negative PR in the tech community which, imho, is well-deserved. However, most people outside of the tech community never hear about these stunts, or the problems with the app store for example. And further, they don't really seem to care. When it comes down to the larger market outside of the tech world, Apple actually have a very good image. I think sometimes we forget that those of us who read this site are geeks, and pay more attention to what's going on from a tech point of view. As such, sometimes our idea of who has good or bad PR is a bit skewed.
RE[3]: Brilliant viral marketing
by umccullough on Fri 15th Jan 2010 00:43
in reply to "RE[2]: Brilliant viral marketing"
Member since:2006-01-26
The thing is, Apple only really have negative PR in the tech community which, imho, is well-deserved. However, most people outside of the tech community never hear about these stunts, or the problems with the app store for example. And further, they don't really seem to care.
Well, they might start caring if the *software developers* in the tech community stop writing software for Apple products...
Or maybe not, who knows - maybe Apple's plan all along was to be the exclusive software developer for their own products, and that's what Apple users want as well?
News
Linked by Thom Holwerda on 05/20/13 22:43 UTC
The Verge pointed me to a blog post by Leap Motion - which reveals how their Kinect-like motion control works with Windows 8. "From the second you plug in your Leap Motion Controller, you'll be able to browse the web and interact with your computer just by moving your hands and fingers in the air. With Leap Motion technology and Windows, you can do everything that's possible with multi-touch inputs - without actually touching anything. This also means that existing applications in Windows 7 and 8 will respond to your natural hand and finger movements. Soon, we'll show you how Leap Motion will work with Mac OS X." Quite cool.
Linked by Thom Holwerda on 05/20/13 21:50 UTC
PocketNow interviews Marc Dillon, and there's an interesting note about why Jolla is keeping the display properties under wraps: "We're leaving some of those details out because we do understand that there are a lot of really big players in the market and they tend to take certain components in the market and dominate them. We created the ability to actually be able to run Sailfish on multiple hardware displays and be able to swap components, so this is part of the demand and supply planning phase. We are committed to this industrial design which is a 4.5-inch display, an 8 megapixel camera on the back and a front-facing camera at the front, and the exact specs of the display we'll provide when we're close to delivery." Something you rarely hear anything about.
Linked by Thom Holwerda on 05/19/13 23:15 UTC
"This is my NeXTstation Turbo Color booting the Mac System 7.1 Operating System using a hardware add-on called 'Daydream'. The Daydream has a Mac ROM and a few custom ICs in it and hooked up to the NeXTs DSP port. Turns your NeXT into a full fledged 68k powered Mac." So cool.
Linked by Thom Holwerda on 05/19/13 23:11 UTC, submitted by Drumhellar
"The NetBSD Project is pleased to announce NetBSD 6.1, the first feature update of the NetBSD 6 release branch. It represents a selected subset of fixes deemed important for security or stability reasons, as well as new features and enhancements. Please note that all fixes in the prior security/bugfix updates (NetBSD 6.0.1 and 6.0.2) are also in 6.1."
Linked by Thom Holwerda on 05/18/13 21:06 UTC
"At the end of a week in which Electronic Arts confirmed it wasn't developing a thing for the Wii U, one of the software engineers in EA Sports' Canada studio, in a series of since-deleted tweets, disparaged the console as 'crap' and suggested Nintendo should give up on hardware altogether. 'The Wii U is crap. Less powerful than an Xbox 360. Poor online/store. Weird tablet', tweeted Bob Summerwill, listed as a senior software engineer at EA Canada, in a reply to a tweet posting a link about EA's no-Wii U news. 'Nintendo are walking dead at this point'." The Wii U is turning into the 21st century's Virtual Boy.
Linked by Thom Holwerda on 05/18/13 7:37 UTC
"In NixOS, the entire operating system - the kernel, applications, system packages, configuration files, and so on - is built by the Nix package manager from a description in a purely functional build language. The fact that it's purely functional essentially means that building a new configuration cannot overwrite previous configurations. Most of the other features follow from this." Interesting approach. A Linux distribution, sure, but with some very refreshing ideas about system configuration.
Linked by fran on 05/18/13 1:38 UTC
Appfour added, among other features, C/C++ support to its new version of AIDE. From Android-IDE, "Now you can write parts of your app or your whole app in C/C++ on your device. AIDE supports the Standard Android NDK toolchain (GCC 4.6 + Bionic, STL, ...). No changes are necessary if you want to build an app developed on a PC with Eclipse. C/C++ development is fully integrated: Build errors appear in the error list and files can easily be navigated to with Go to file. The editor supports C/C++ syntax highlighting."
Linked by Thom Holwerda on 05/17/13 23:35 UTC, submitted by kragil
Ars nails it: "The answer is that Google did announce what amounts to a fairly substantial Android update yesterday. They simply did it without adding to the update fragmentation problems that continue to plague the platform. By focusing on these changes and not the apparently-waiting-in-the-wings update to the core software, Google is showing us one of the ways in which it's trying to fix the update problem."
Linked by MOS6510 on 05/17/13 22:22 UTC
"It is good for programmers to understand what goes on inside a processor. The CPU is at the heart of our career. What goes on inside the CPU? How long does it take for one instruction to run? What does it mean when a new CPU has a 12-stage pipeline, or 18-stage pipeline, or even a 'deep' 31-stage pipeline? Programs generally treat the CPU as a black box. Instructions go into the box in order, instructions come out of the box in order, and some processing magic happens inside. As a programmer, it is useful to learn what happens inside the box. This is especially true if you will be working on tasks like program optimization. If you don't know what is going on inside the CPU, how can you optimize for it? This article is about what goes on inside the x86 processor's deep pipeline."
Linked by Thom Holwerda on 05/17/13 22:15 UTC, submitted by Tom
"It was the only moment I heard regret slip into Otellini's voice during the several hours of conversations I had with him. 'The lesson I took away from that was, while we like to speak with data around here, so many times in my career I've ended up making decisions with my gut, and I should have followed my gut,' he said. 'My gut told me to say yes.'" The world would've been a much different place - Apple would have been less dependant on Samsung for its chips, which probably would've meant less money for Samsung to develop its Galaxy business.More News »
Sponsored Links
Member since:
2007-03-26
Sending a letter from their lawyers costs nothing and pushes so many buttons in sites like this that it generates yet more countless clicks and eyeballs.
Let's hope that the actual tablet/slate is as good as their marketing - I personally think it will be way better and way more of a big deal than most people are expecting but hopefully we will find out for sure very soon
Seems an odd marketing strategy if it is one as you're essentially creating a negative public image just for the sake of gaining a couple more sites to chat about your product than there already was.
Personally I think it's more likely that Apple want all the speculation to die down as it's harder to have an epic rock-and-roll style launch if everyone is already familiar with the product.