Linked by Thom Holwerda on Tue 19th Jan 2010 23:31 UTC, submitted by jebb
Apple Now this is material that piques my interest more than anything: insights from one of the bigger names in the industry. Jean-Louis Gassee debunks the "Apple-must-license-its-software-or-die" myth by looking back upon the past - and if you don't know who JLG is, then please take that dunce hat and stand in the corner for three hours, contemplating your existence. Note: OSNews has a bug with using diacritic marks on the front page, so JLG's name is misspelled. It is correctly spelled in the article body.
Thread beginning with comment 405072
To read all comments associated with this story, please click here.
JLG missed one point
by malxau on Wed 20th Jan 2010 03:48 UTC
Member since:

The Mac had nice technology, but was overpriced. The initial $2499 was far too high for a machine with a tiny monitor aiming for a mass market of non-technical users. After this, with JLG at the helm, prices continued to rise (see ). It's hard to compete if your competitor has better applications at half the price.

Which is the case for licensing. Yes, it would lower Apple's margins, but hopefully increase Apple's market share. Whether this makes sense today is debatable - Apple's share seems pretty solid and growing. But in the late 1980s, it could easily have changed history.

Reply Score: 4