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Falcon-Northwest might have nice hardware, but that's not the point. Apple has carefully cultivated a certain aesthetic for their entire line of products. This aesthetic is consistently present in their hardware, software, websites, web stores, retail stores, and advertisements. Falcon-Northwest (or anyone else for that matter) could create a piece of hardware which might be technically superior to what Apple is currently offering, yet that same piece of hardware would probably break the Apple aesthetic. Sure, they could create something that might be seen as 'cool' to some, but certainly not the sleek, minimalistic elegance that Apple users have come to know, love and obsess about. Yes, there are many companies that may be able to better Apple in certain areas, but for the entire end-user experience cycle, Apple can't be beat - at least not yet.




Member since:
2005-07-28
Are you trying to say a company say like Falcon-Northwest couldn't do a better job of hardware choice than Apple? I call bullshit on that. You can't pull everything down to the lowest common denominator by statements like that.