Linked by Thom Holwerda on Tue 19th Jan 2010 23:31 UTC, submitted by jebb
Apple Now this is material that piques my interest more than anything: insights from one of the bigger names in the industry. Jean-Louis Gassee debunks the "Apple-must-license-its-software-or-die" myth by looking back upon the past - and if you don't know who JLG is, then please take that dunce hat and stand in the corner for three hours, contemplating your existence. Note: OSNews has a bug with using diacritic marks on the front page, so JLG's name is misspelled. It is correctly spelled in the article body.
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The point in licensing
by dquadros on Wed 20th Jan 2010 17:38 UTC
dquadros
Member since:
2010-01-20

Is (potentially) to broaden the offer. As different makers offer different machines, more markets are addressed. At its high Palm tried that with PalmOS. For a moment it worked, with Palm, Handspring and Sony offering products with good differentiations.

Apple had a hard time in the 80's and 90's due to a lot of bad decisions. Apple III was the first one. Developing the Mac at the expense of the Apple II was another. Having underpowered hardware with high prices made Windows machines look really good.

At this moment it makes no sense for Apple to license its OSes. They have sexy machines and people are lining up just to hear product announcements!

Reply Score: 1

RE: The point in licensing
by nt_jerkface on Wed 20th Jan 2010 19:00 in reply to "The point in licensing"
nt_jerkface Member since:
2009-08-26

At this moment it makes no sense for Apple to license its OSes. They have sexy machines and people are lining up just to hear product announcements!


Not only that but people actually like having the glowing Apple ad on the back of the Macbooks. Go to a University coffee shop at night and you'll see a collective advertisement for Apple.

I don't care if people buy Apple products but I could do without the conspicuous advertising. You're paying a premium for their product, you shouldn't be advertising for them as well.

Reply Parent Score: 2

RE[2]: The point in licensing
by boldingd on Wed 20th Jan 2010 21:05 in reply to "RE: The point in licensing"
boldingd Member since:
2009-02-19

Not only that but people actually like having the glowing Apple ad on the back of the Macbooks. Go to a University coffee shop at night and you'll see a collective advertisement for Apple.


Indeed. This phenomenon annoys me greatly, because many of these people are humanities majors, and have no particular understanding of the pros and cons of the OS, and basically have no rational reason for selecting the platform. I suspect rich college kids buy Macs because they're viewed as high-end, more expensive, and better (in a very unquantifiable, unmeasurable, but highly valuable way). And as status-symbols ("I'm both computer-savy enough to realize that Macs are better than PCs, and I'm affluent enough to get one!") Certainly not for any tangible, well-defined quality the machines have.

Edited 2010-01-20 21:06 UTC

Reply Parent Score: 1

RE[2]: The point in licensing
by skingers6894 on Thu 21st Jan 2010 01:08 in reply to "RE: The point in licensing"
skingers6894 Member since:
2005-08-10


I don't care if people buy Apple products but I could do without the conspicuous advertising. You're paying a premium for their product, you shouldn't be advertising for them as well.


I'm pretty sure Dell, HP and especially the likes of Sony place conspicuous branding on their laptops too. If you are being bombarded with Apple logos it might have something to do with their just being so many more of them these days.

At least on Macbooks you only get an Apple logo, not the supplementary advertising for every bloody thing that's in the box. "Intel inside" "Soundblaster Rocks!" "Powered by Nvidia!" "Norton Safe" and so on. Some laptops are only surpassed by flat panel TVs for this type of additional sticker presence.

Reply Parent Score: 2

RE[2]: The point in licensing
by Soulbender on Thu 21st Jan 2010 05:56 in reply to "RE: The point in licensing"
Soulbender Member since:
2005-08-18

Good thing PC makers like Dell and HP does not have big logos on their laptop lids right? It's also a good thing the PC laptops does not come with advertising stickers for MS Windows.
Oh wait....

Reply Parent Score: 3