Linked by Thom Holwerda on Tue 19th Jan 2010 23:31 UTC, submitted by jebb
Apple Now this is material that piques my interest more than anything: insights from one of the bigger names in the industry. Jean-Louis Gassee debunks the "Apple-must-license-its-software-or-die" myth by looking back upon the past - and if you don't know who JLG is, then please take that dunce hat and stand in the corner for three hours, contemplating your existence. Note: OSNews has a bug with using diacritic marks on the front page, so JLG's name is misspelled. It is correctly spelled in the article body.
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RE[4]: License or die?
by nt_jerkface on Wed 20th Jan 2010 19:14 UTC in reply to "RE[3]: License or die?"
nt_jerkface
Member since:
2009-08-26

So the fact that the company is doing better cannot be attributed to the lack of licensing options for third party companies, but rather due to an improvement in the quality of their software and hardware.


I'd add in marketing and image perception in there somewhere. They certainly improved their offerings from the days when their products were mostly bought by Mac club loyalists. XP stomped all over OS 9 and I'm still impressed by how they were able to recover. Everyone thought they would lose their #2 spot to Linux.

Reply Parent Score: 2

RE[5]: License or die?
by Bill Shooter of Bul on Wed 20th Jan 2010 20:29 in reply to "RE[4]: License or die?"
Bill Shooter of Bul Member since:
2006-07-14

I'm not sure how much the marketing and image perception helped. As you said there was a time only lunatics bought Apple.

Despite their "Think Different" campaign and the colorful Imacs, most people at that time wouldn't touch apple's for free. My University at the time invested in a new Apple computer lab. 60 new Apple iMacs just sitting there, waiting for someone, anyone to use one. The PC side of the lab was always packed, but those apple's stayed pretty empty for my remaining two years at University.

It took them time to overcome the negative perceptions people had about their products, even when there products. But now, yeah no question Apple has a leg up on competition simply because of the Apple name. But if their products start sucking agian, then they'll stop being purchased. They wouldn't still be as popular if every produced was as unsuccessful as the Apple Tv.

Reply Parent Score: 2

RE[6]: License or die?
by nt_jerkface on Wed 20th Jan 2010 22:27 in reply to "RE[5]: License or die?"
nt_jerkface Member since:
2009-08-26

I'm not sure how much the marketing and image perception helped. As you said there was a time only lunatics bought Apple.

Despite their "Think Different" campaign and the colorful Imacs, most people at that time wouldn't touch apple's for free.


I was talking about later growth from the ipod and mac vs pc marketing campaigns. If you recall the original ipod was a lousy piece of hardware that came with a lot of software restrictions but Apple still convinced everyone to buy one. The mac vs pc commercials have been good at convincing people that all their computing frustrations can be solved by buying a mac.

Edited 2010-01-20 22:32 UTC

Reply Parent Score: 2