Linked by Thom Holwerda on Fri 29th Jan 2010 22:42 UTC
PDAs, Cellphones, Wireless During the iPad presentation, I was rather perplexed by Apple's claim to be the largest mobile device company in the world. Apparently, I wasn't the only one scratching his head, as Nokia itself, and even the Financial Times, is calling Apple out on its juggling with figures and definitions.
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BallmerKnowsBest
Member since:
2008-06-02

Apple is treated like a celebrity, people are just waiting for them to say something, then take it out of context, and make fun of them.


Since when does Apple's marketing spew need to be taken out of context to make it laughable? Maybe you'll try to tell us that the Advertising Standards Authority in the UK was taking statements "out of context" when they smacked Apple for false advertising (on multiple occasions).

Apple's come a long way this past decade. They didn't ask for popularity, it just came to them.


Um, what? The "Switch" ads? The iPod commercials? The omnipresent iPhone TV ads? Or the painfully-stupid "I'm a Mac, I'm a PC" campaign?

Speaking of that last one, does Apple even realize that portraying their users as smirking, pretentious faux-intellectuals is (while accurate) probably not the best marketing angle?

Last time I checked, Apple was just the good'ol independent actor, now, it's a hollywood star


At least you didn't make a WWE analogy (yet).

The great thing is though, Apple still maintains a stand on their character.


On that point, I agree: Apple has just as much character today as they have ever had, or are ever likely to have.

Reply Parent Score: 2

dagw Member since:
2005-07-06

does Apple even realize that portraying their users as smirking, pretentious faux-intellectuals is (while accurate) probably not the best marketing angle?

I agree with everything you wrote except this. If they can sell a computer to every aspiring pretentious faux-intellectual (being a real intellectual is far too hard), they'll easily make enough money to buy a small continent.

Reply Parent Score: 2