Linked by Thom Holwerda on Wed 3rd Feb 2010 20:13 UTC
Hardware, Embedded Systems Ah, the ARM chip. ARM is a hugely successful architecture, and can be found in just about every cell phone or other small device out there. ARM, however, wants more, and for a long time now we've been hearing predictions about an upcoming massive rise in ARM netbooks - so far, this hasn't materialised. Warren East, ARM's CEO, said in an interview with PC Pro that netbooks could one day make up 90% of the laptop market - preferably powered by ARM processors of course.
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RE: ARM: Transmeta REDUX!
by SReilly on Sun 7th Feb 2010 17:05 UTC in reply to "ARM: Transmeta REDUX!"
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ARM has been around for a very long time and are not interested in owning a fab as they license out their designs, they don't manufacture chips. The X86 instruction set is of no interest to them either and by the way, it's Intel who are playing catchup on the lower power consumption and embedded front, not the other way around.

ARM pretty much has the embedded market cornered, a market where Intel has never been able to make any significant inroads. Now that the embedded space is taking over more and more of the casual computing landscape, Intel is losing out on a huge market.

If mobile computing disappeared tomorrow, I'd be more inclined to agree with you but the way things are going at the moment, I'd put my money where the market is going, into the embedded space. In fact, if things continue the way they have been over the last 10 years, we could see Intel becoming more and more of a niche player as people's computing requirements move onto mobile and internet (I will not say cloud!) based solutions.

The only argument I've heard so far that turns that kind of situation into a win for Intel is if the internet based systems are Intel powered. That is turning out to not be the case as more and more of these systems are either Mainframe based or big iron UNIX like AIX on POWER and Solaris on SPARC.

At the moment, Intel is well aware of it's shaky future standing unless it can make some kind of headway in the embedded market. It already tried with the high end market and failed miserably. Just check out the joke that is the Itanium, we don't call it the Itanic for nothing. Unless Intel can get the Atom's power consumption to around ARM's level, they are going to be in real trouble over the next decade.

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