Linked by Thom Holwerda on Wed 17th Feb 2010 12:29 UTC
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If people confuse one site for another, when those sites look completely different, then what chance do they have against a phishing attack?
Exactly what I was thinking. Now we understand why phishing is so effective.
Another thing we should think about: I've heard people complaining about they should check "that little lock" before typing their bank credentials. It seems that people does not understand the freedom on which Internet is built upon, that there isn't any "central authority" that checks every site out there for frauds. This is the kind of people that the 20th century has grown up...
What we need to do is emphasize education. Let's make sure that anyone that goes through the school system takes a half-term on the Internet and Internet safety.
Yes. I don't know what happens elsewhere, but in Italy computing has been pushed out of the national school and is only "optional", and it has been mandatory for years! Looks like the elders at the government just can't understand that the school should prepare the kids for the tomorrow, not for the past, and computers and the Internet are here to stay (or evolve, of course).
Actually, someone proposed to push out every science at all in favor of poetry, music, and art.




Member since:
2005-09-21
I can understand they click on the first result without reading just out of habit.
I can understand they are surprised to not find what they expected.
But I cannot understand that, instead of trying to understand what's happened, they actually waste time to look for the comment box and write complains.
And not once during that entire process do they stop to think that perhaps if it doesn't quack like a duck, or look like a duck, it might not be a duck.
That I just cannot comprehend. One would assume that these people function in normal society, so they know what a newspaper article is. They know that just because an article mentions Ford they are not at the Ford website (or maybe not?). So what exactly is the process going on in the brain to lead to this? I think this could be a fascinating study for a psychology PHD.
The force of habit (I've done this a million times) is so strong that it overwhelms the logic centers of the brain in some people.
As for what to do about that? I don't think you can do anything. Google should not have had this site as the number one result, so perhaps we can work on better search algorithms so this happens less often.
I don't think anything else can be done though. If people confuse one site for another, when those sites look completely different, then what chance do they have against a phishing attack? What we need to do is emphasize education. Let's make sure that anyone that goes through the school system takes a half-term on the Internet and Internet safety.
We don't have any formal training and most of the people giving advice are wrong. Just like in learning how to ride a motorcycle, it has been found that if you learn from your friend you are the most likely to get in an accident. If you teach yourself you will be somewhat less likely to crash, and if you learn from a professional you are the least likely. Most people learn about the internet from their friends that barely know more than they do.
Barring formal education, one of the things we could do is to develop a really nice interactive tutorial that comes up the first time you open your browser after install (or after you get your computer). It would show you the basics of getting around on the Internet, and the major components of the browser, and internet safety. There are plenty of tutorials like that, but none of them are actually presented to the user when they need it (right at the beginning). I think a truly first class tutorial integrated into the major browsers would do a lot for new computer users.
Edited 2010-02-17 15:37 UTC