Linked by Thom Holwerda on Wed 24th Feb 2010 11:29 UTC
Google Well, this was pretty much inevitable. With Google having pretty much a monopoly in search, it's not surprising to see authorities putting the company under a microscope, and this is exactly what the European Commission is doing. The EC has launched a fact-finding antitrust probe into Google. However, looking at where the probe originates from, some might have a sense of "ah!". Update: more bad news for Google.
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tomcat
Member since:
2006-01-06

My, God. Hell has indeed frozen over: We actually agree on something.

Reply Parent Score: 2

lemur2 Member since:
2007-02-17

My, God. Hell has indeed frozen over: We actually agree on something.


Yes, how about that!

It is pretty simple, really ... it is in the best interests of people to know what is paid advertising and what is not.

Google's PageRank used to be all about trying to rank "what the web thinks is important". Sponsored links are self explanatory, someone has paid Google to show that link. One can bet such a link is going to be totally biased in favour of the product or service being touted.

So it is in the best interests of people to know which are sponsored links (and therefore likely to be biased) and which are "web consensus" links. Google always used to keep these separate.

If Google have now merged them, then IMO that is not in people's best interest, and I am always going to say so ... even if you agree with me!

Reply Parent Score: 2