Linked by David Adams on Fri 19th Mar 2010 21:07 UTC
OSNews, Generic OSes Online advertising has been a hot topic for the past week or so, with Ars Technica trying out an interesting, somewhat desperate experiment wherein they blocked access to their content for people using Adblock. Of course, if this were to become some kind of movement among publishers, it would probably just spark a technological cat-and-mouse game that would surely be reminiscent of DRM cracking or iPhone jailbreaking. But in their post-mortem, Ars states that it was a worthwhile awareness campaign, and I hope that's true. But I thought it would be a good idea to try to bring the collective OSNews brainpower together and crowdsource the idea of how to raise money for a web site in an age where advertising is increasingly un-viable.
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RE: Ads are ok.
by David on Fri 19th Mar 2010 22:01 UTC in reply to "Ads are ok."
David
Member since:
1997-10-01

And the advertisers are addicted to that tracking. It's what makes online advertising so much better than print or TV advertising. I think there's some room for everyone to get what they want. Readers could get privacy and not be visually assaulted and advertisers could target their ads to the people who should see them and get the word out. It would take some technological innovation, and some way for readers to push back constructively. But I think it could happen, unless the current situation proceeds on its current path, ending up with the ignorant seeing all the ads, the savvy blocking them, publishers squeezed for revenue, and quality advertisers seeing a spiral of poor performance while scammers continue to fleece the idiots.

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