Linked by David Adams on Fri 19th Mar 2010 21:07 UTC
OSNews, Generic OSes Online advertising has been a hot topic for the past week or so, with Ars Technica trying out an interesting, somewhat desperate experiment wherein they blocked access to their content for people using Adblock. Of course, if this were to become some kind of movement among publishers, it would probably just spark a technological cat-and-mouse game that would surely be reminiscent of DRM cracking or iPhone jailbreaking. But in their post-mortem, Ars states that it was a worthwhile awareness campaign, and I hope that's true. But I thought it would be a good idea to try to bring the collective OSNews brainpower together and crowdsource the idea of how to raise money for a web site in an age where advertising is increasingly un-viable.
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This is my take
by twitterfire on Fri 19th Mar 2010 22:44 UTC
twitterfire
Member since:
2008-09-11

My adblocker - AdThwart or AdBlock+ Element Hiding Helper for Chrome - only hides the ads. The browser downloads the ads, but CSS is modified on the fly so the ads are not actually displayed.

So everybody is happy: the webmaster gets his money, the advertiser gets screwed for being an ....., and I don't see ads. ;)

Reply Score: 2

RE: This is my take
by kragil on Sat 20th Mar 2010 02:17 in reply to "This is my take"
kragil Member since:
2006-01-04

As I understand David that will make the ads "perform bad" and eventually you will loose that advertiser and those seem to be a very finite resource atm.

Am I right?

Reply Parent Score: 2

RE[2]: This is my take
by David on Sat 20th Mar 2010 03:50 in reply to "RE: This is my take"
David Member since:
1997-10-01

Correct; that is the bind we're in. If an ad gets a click-through rate of less than .01% or so, it's likely the advertiser will pull its business from your site. So if one or two people does it, it's probably no big deal, but if everyone did it, we would be fine for a month or two, then it would be worse than if people were using adblock.

Reply Parent Score: 1