Linked by David Adams on Fri 19th Mar 2010 21:07 UTC
OSNews, Generic OSes Online advertising has been a hot topic for the past week or so, with Ars Technica trying out an interesting, somewhat desperate experiment wherein they blocked access to their content for people using Adblock. Of course, if this were to become some kind of movement among publishers, it would probably just spark a technological cat-and-mouse game that would surely be reminiscent of DRM cracking or iPhone jailbreaking. But in their post-mortem, Ars states that it was a worthwhile awareness campaign, and I hope that's true. But I thought it would be a good idea to try to bring the collective OSNews brainpower together and crowdsource the idea of how to raise money for a web site in an age where advertising is increasingly un-viable.
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RE: OSnews: The new deal
by Kroc on Sat 20th Mar 2010 00:00 UTC in reply to "OSnews: The new deal"
Kroc
Member since:
2005-11-10

The problem is, as David was elaborating on in the article, that the choice of which ads appear, and how annoying they are is being prized out of site owner's hands by pushy publishers that are seeing lower returns.

Brokering our own banners would be a lot of work. Sites that do this may even run an entire sales/advertising department to ensure that the slots are being sold. It's a full time job, we can't do that as volunteers.

Ads by the deck and fusion might improve the situation, but it's still filling a banner-shaped hole that doesn't provide anything of _interest_ to the reader. Pretty and well designed does not exactly mean interesting, because a banner ad will always be just a banner ad. A billboard ad in the street is not as engaging as a technology review in the paper.

We need <s>advertising</s> income methods that revolve around content that OSnews readers can feel a part of. Either contributing to OSnews itself, or having access to sponsored content in the context of the regular news and the whole site, rather than just a section off to the side from a third party server.

Getting the sales in for something like that is going to be difficult. If anybody from the community would like to step forward and take a new approach to our sustainability to their heart then that will make the real difference. I am making slow progress with OSn5, and adding an advertising rethink to that is too much ATM.

Certainly, we'd like to bounce ideas off of users. The discussion here has been great so far, thanks everybody!

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