Linked by David Adams on Fri 19th Mar 2010 21:07 UTC
OSNews, Generic OSes Online advertising has been a hot topic for the past week or so, with Ars Technica trying out an interesting, somewhat desperate experiment wherein they blocked access to their content for people using Adblock. Of course, if this were to become some kind of movement among publishers, it would probably just spark a technological cat-and-mouse game that would surely be reminiscent of DRM cracking or iPhone jailbreaking. But in their post-mortem, Ars states that it was a worthwhile awareness campaign, and I hope that's true. But I thought it would be a good idea to try to bring the collective OSNews brainpower together and crowdsource the idea of how to raise money for a web site in an age where advertising is increasingly un-viable.
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Three things cause me to adblock
by oiaohm on Sat 20th Mar 2010 00:48 UTC
oiaohm
Member since:
2009-05-30

1 is the outsourcing. Why should I connect to more sites to get the content. This does slow down the process of loading the page. So making we wait longer to get to the content I want. Ie dns lookups take time.

2 Size of the ads themselves. Come on site makers think about it. At worst a TV is 50 percent ads 50 percent content. You will find I don't block text based ads. Reason simple text based ads take up less time to download than the content I want to view. Simple fact here you guys running sites don't have to pay for the uploads of ads. Us end users have to pay for the downloading in time at least at worse money. Basically think about it we are paying to view ads why should we put up with them being overly resource hungry. Some cases people are paying more to download the ads than what you are getting paid. This is not fair on the user of your site.

Remember people still are out there on dialup. Heavy resource eating ads can mean they cannot browse particular sites in a timely way.

Basically reduced the bandwidth ads require reduce the temptation to adblock. Its not like adblocking does not cause a performance hit. Currently ads are heavier than adblocking.

3 why in heck do sites with advertising want to run stuff as about:blank. Well coded sites have basically no good reason to be running stuff as about:blank. Allowing stuff to run as about:blank can sometimes exposes secuirty flaws in browsers that would not be exposed anywhere else.

Lets say for one day you mirrored all the advertising you send to users through your own servers. I think you would be shocked when you compare the number of how much your site sends and how much the advertisers try sticking down the end users throat. The rejection of ads is being caused.

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