Linked by David Adams on Fri 19th Mar 2010 21:07 UTC
OSNews, Generic OSes Online advertising has been a hot topic for the past week or so, with Ars Technica trying out an interesting, somewhat desperate experiment wherein they blocked access to their content for people using Adblock. Of course, if this were to become some kind of movement among publishers, it would probably just spark a technological cat-and-mouse game that would surely be reminiscent of DRM cracking or iPhone jailbreaking. But in their post-mortem, Ars states that it was a worthwhile awareness campaign, and I hope that's true. But I thought it would be a good idea to try to bring the collective OSNews brainpower together and crowdsource the idea of how to raise money for a web site in an age where advertising is increasingly un-viable.
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RE: This is my take
by kragil on Sat 20th Mar 2010 02:17 UTC in reply to "This is my take"
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As I understand David that will make the ads "perform bad" and eventually you will loose that advertiser and those seem to be a very finite resource atm.

Am I right?

Reply Parent Score: 2

RE[2]: This is my take
by David on Sat 20th Mar 2010 03:50 in reply to "RE: This is my take"
David Member since:

Correct; that is the bind we're in. If an ad gets a click-through rate of less than .01% or so, it's likely the advertiser will pull its business from your site. So if one or two people does it, it's probably no big deal, but if everyone did it, we would be fine for a month or two, then it would be worse than if people were using adblock.

Reply Parent Score: 1

RE[3]: This is my take
by twitterfire on Sat 20th Mar 2010 11:03 in reply to "RE[2]: This is my take"
twitterfire Member since:

Well, even if I actually see the ads, I will never click them. It happens that I don't trust any seller and I don't trust seller trying to push something on my throat. I hate all ads, tv commercials included.

If I want to buy some hardware, I read some reviews, see some benchmarks and even test it myself. I don't buy it simply because seller says it's wonderful. If I want to buy a car, I'm not buying it because of commercials, I firstly inform about cars's performances, I'm test driving it and see if I like the looks of it. If I'm buying coffee, I not buying it because some ad says I should, but because I like it's taste. If I'm buying some book, I not buying it because some stupid ads says I should buy it or because everybody reads it, I'm buying it because I either like the author or I'm interested in the subject. Or a friend says it's good, not a reviewer in a magazine or some stupid top of bestselling. I'll always trust a friend over a reviewer who may be interested in writing a good review.

Those are my rights as a consumer and I'll always act like that. I'm presuming I'm not the only one.

Reply Parent Score: 1