Linked by David Adams on Fri 19th Mar 2010 21:07 UTC
OSNews, Generic OSes Online advertising has been a hot topic for the past week or so, with Ars Technica trying out an interesting, somewhat desperate experiment wherein they blocked access to their content for people using Adblock. Of course, if this were to become some kind of movement among publishers, it would probably just spark a technological cat-and-mouse game that would surely be reminiscent of DRM cracking or iPhone jailbreaking. But in their post-mortem, Ars states that it was a worthwhile awareness campaign, and I hope that's true. But I thought it would be a good idea to try to bring the collective OSNews brainpower together and crowdsource the idea of how to raise money for a web site in an age where advertising is increasingly un-viable.
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Do ads even work?
by butters on Sat 20th Mar 2010 08:38 UTC
butters
Member since:
2005-07-08

I don't recall ever buying anything that was advertised at me on a web page. That's just not how I make purchasing decisions. As I see it, if you get your search engine optimizations right, I'll find your product if and when I have a demand for it.

Ads aren't just annoying, the whole concept is arrogant and contemptuous. Nobody knows nearly as much about what I want than I do. This should come as no surprise to anyone, but yet advertisers still seem to be convinced that they know how to make my life better in some way that I wouldn't have otherwise considered.

Not bloody likely.

So if I can block ads, I will, and if I can't, I won't ever, ever click on them. Ever.

The struggle to find viable business models for digital content is contentious and non-trivial, and I don't pretend to have all the answers. But I doubt that advertising can be a sustainable answer to this problem in any conceivable form.

It stinks like some sort of Ponzi scheme where everybody is passing off their expenses to somebody else, terminating in a pool of investors that will dry up sooner or later when there aren't enough new suckers to replace those who have already given up waiting for positive returns.

Reply Score: 2