Linked by David Adams on Fri 19th Mar 2010 21:07 UTC
OSNews, Generic OSes Online advertising has been a hot topic for the past week or so, with Ars Technica trying out an interesting, somewhat desperate experiment wherein they blocked access to their content for people using Adblock. Of course, if this were to become some kind of movement among publishers, it would probably just spark a technological cat-and-mouse game that would surely be reminiscent of DRM cracking or iPhone jailbreaking. But in their post-mortem, Ars states that it was a worthwhile awareness campaign, and I hope that's true. But I thought it would be a good idea to try to bring the collective OSNews brainpower together and crowdsource the idea of how to raise money for a web site in an age where advertising is increasingly un-viable.
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RE: Comment by Kroc
by dacloo on Sat 20th Mar 2010 11:41 UTC in reply to "Comment by Kroc"
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Good comments and you're right about Ars wrong analogy.

However your suggestions at the end if the article aren't very effective. Perhaps on some sites but who cares being mentioned in a potcast? I've seen dozens of sites who offer donateware and have this section that says: "current donations: $16". That doesn't cut it. You say being innovative is the key but the problem is that no one came up with a new and effective idea yet (just 'new').

Google, Microsoft and other biggies still run on the traditional pay-per-view and pay-per-click model. THE problem is that they make most of THE money, not their publisher. When a campaign doesn't perform, they still got all their clicks and views payed. The publisher gets the bad name, not Google.

Reply Parent Score: 1

RE[2]: Comment by Kroc
by qroon on Sat 20th Mar 2010 15:02 in reply to "RE: Comment by Kroc"
qroon Member since:

I love potcast ;)

Reply Parent Score: 2