Linked by David Adams on Fri 19th Mar 2010 21:07 UTC
OSNews, Generic OSes Online advertising has been a hot topic for the past week or so, with Ars Technica trying out an interesting, somewhat desperate experiment wherein they blocked access to their content for people using Adblock. Of course, if this were to become some kind of movement among publishers, it would probably just spark a technological cat-and-mouse game that would surely be reminiscent of DRM cracking or iPhone jailbreaking. But in their post-mortem, Ars states that it was a worthwhile awareness campaign, and I hope that's true. But I thought it would be a good idea to try to bring the collective OSNews brainpower together and crowdsource the idea of how to raise money for a web site in an age where advertising is increasingly un-viable.
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As long as it concerns Osnews
by twitterfire on Sat 20th Mar 2010 17:26 UTC
twitterfire
Member since:
2008-09-11

As long as it concerns Osnews, I propose an entirely new approach.

Why not use sponsorship? The same way Formula 1 use it or soccer teams use it.

If I'll be in charge with a site like Osnews, that's one thing I'm willing to try: write to the first 100 technology companies like Intel, Microsoft, Oracle and so on, and ask for sponsorship. I'm sure that many of them are willing to be of some help. They will sponsor Osnews and in return they will have their logo displayed on the Osnews site and this is not an ad at all. They will benefit some tax reductions and even be entitled to write post some interesting, well written article about some of their products on Osnews. And the users will love it. Osnews gets it's needed money and users will benefit some interesting articles and will be less iritated by annoying ads.

If football players have their t-shorts imprinted with sponsor logo and racing cars are full of companies logo, why a tecnhology site can't proceed the same way?

Reply Score: 1

Thom_Holwerda Member since:
2005-06-29

If football players have their t-shorts imprinted with sponsor logo and racing cars are full of companies logo, why a tecnhology site can't proceed the same way?


You're being sarcastic, right?

Sponsored by the very same companies we report on? Heck, I already get "you're-pro-anti-everything" comments NOW, let alone when we let those companies sponsor OSNews!

Heh, over my dead body.

Reply Parent Score: 1

twitterfire Member since:
2008-09-11

Well, I think it's better to see Intel's or Microsoft's logo somewhere on the footer than some "penis enlargement pills" ad.

Reply Parent Score: 1