Linked by Thom Holwerda on Thu 15th Apr 2010 10:42 UTC
Apple While we were al busy getting knickers in twists over section 3.3.1 of the new iPhone developer agreement, Apple hoped to sneak another, possibly more far-reaching change past us. All Things Digital, however, got hold of section 3.3.9, which could effectively kill all third party ad networks - granting an insurmountable advantage to Apple's own iAd network.
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Please read the section!!!
by JPowers27 on Thu 15th Apr 2010 16:18 UTC
JPowers27
Member since:
2008-07-30

1) User data may not be sent to 3rd parties without the user approval.

2) User data may only be used for purposes to support the application.

3) Device data may never be sent.

The section refers to both "User Data" and "Device Data". Device Data is thus different from User Data.

I don't see anything in the section that would kill 3rd party Ad Networks. The only requirement is you can't tell the Ad Network what equipment and OS you are running on; and also, you can't send information to allow targeted advertising unless you have the user's approval first.

Reply Score: 1

RE: Please read the section!!!
by darknexus on Thu 15th Apr 2010 16:30 in reply to "Please read the section!!!"
darknexus Member since:
2008-07-15

You're leaving out one little detail: iAd will not be subject to the same restrictions. This, in effect, allows the user to deny all other ad networks except Apple's. This is getting ridiculous. I hate ads and I'm hating Apple's business practices too. Now the two have combined...

Reply Parent Score: 4