Linked by Thom Holwerda on Thu 15th Apr 2010 10:42 UTC
Apple While we were al busy getting knickers in twists over section 3.3.1 of the new iPhone developer agreement, Apple hoped to sneak another, possibly more far-reaching change past us. All Things Digital, however, got hold of section 3.3.9, which could effectively kill all third party ad networks - granting an insurmountable advantage to Apple's own iAd network.
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marine6680
Member since:
2010-04-15

Not that I want ads in my apps, but... If that entire restriction also applied to Apple, I could see your point. Yes this does protect you from 3rd parties gathering and transmitting data without permission. Thing is, targeted ads need the info, and non-targeted ads are about pointless, because its very hit and miss (mostly miss) with providing an ad that suits the users interests. On the outside, this policy seems to protect users, but only from 3rd party data miners, not Apple's data mining. Apple will mine data and use it to make money and without your consent. The only thing this clause does is prevent 3rd parties from making ad money. This monopolizes ad revenue for Apple only. Because how many people are going to allow data mining when asked? Not many I would bet. Besides, the dev agreement states you must ask for permission to transmit app relevant data only, like posting comments to websites etc. Any other use of transmitted data must get Apple's permission, and info about said use must be at minimum made available in the apps privacy policy. Few people take time to actually read, or read well, privacy policies and user agreements. Once again, Apple is exempt from all of that, and can gather all the data it wants for whatever reasons it wants.

It still boils down to the fact that Apple's main goal is not protecting users from gathering of device use, web search data, and other data gathering, but preventing competition in the business models that use such data.

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