Linked by Thom Holwerda on Thu 22nd Apr 2010 22:37 UTC
Google Well, this was about as inevitable as Apple not losing a super-secret iPhone prototype: Google and Adobe have pretty much formed an alliance against the iPhone, in true the-enemy-of-my-enemy-is-my-friend style. The agreement between the two companies is clearly a big middle finger towards Apple and the iPhone. Update: Apple has finally added a framework to Mac OS X that will enable accelerated Flash video content - something Adobe has been asking for. This should enable Adobe to greatly improve Flash video performance on Mac OS X. Anyone know about Linux?
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RE[2]: ...
by lemur2 on Fri 23rd Apr 2010 02:33 UTC in reply to "RE: ..."
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"Sometimes I don't understand Google, one day it leverage standars and the other it partners with a propietary pluggin company. You can't serve two masters Google.
This is a very good point. Certain people demonise Apple for adopting "patented" technologies rather than "free and open" alternatives yet their choices have consistently been to promote STANDARDS, like HTML, CSS, MP4, AAC and XML, and open industry formats such as ICS and MBOX for situations where there is no gazetted standard. Flash is NOT a standard, neither is Theora. It's not about the technology being open or patented, it's about what has been adopted as a standard, and trying to promote standards while looking after the best interests of the business and it's investors. Look at it this way, if I was manufacturing nuts and bolts in a country that uses metric STANDARDS and I decided to manufacture using imperial measurements because a few mechanics were complaining that they already had a heap of tools for imperial sizes, I wouldn't be promoting the standard that had been set, and it wouldn't be a good long term business model. Standards are standards, and they remain unchanged (for the most part) until there is a new standard, then the industry moves on and re-tools to that. Flash (and Theora) are not standards and are therefore not constants - they can be changed on a whim and there's nothing Apple nor Google could do about it. Google have decided to take that chance, Apple aren't prepared to. Demonise them all you like but them's the facts. "

In order for anything to become a standard, it first has to be named as a standard. Before that point, there is no standard.

The W3C proposed Theora as the standard video codec for the web. That is becasue, at the time*, Theora was the ONLY viable codec that meets the requirement ... the requirement being that it must be royalty free, and able to be implemented by any party at all.

H.264 is a standard, but it is a standard for applications such as digital TV transmissions and Blueray players. It is NOT the standard for the video codec for the web, because it fails to meet the most important requirement of web standards ... h.264 is not royalty free.

That fact alone puts a huge hole in your argument.

The next point is that the format for Theora is stable.
The Theora I bitstream format was frozen in June 2004 after the libtheora 1.0alpha3 release

It has been stable since June 2004, six years now. Any Theora video encoded after that point can be played by a current Theora player.

That fact widens the hole in your argument to a gaping chasm.

OK then, finally, if the W3C proposals for HTML5 had been accepted, as they may well have been were it not for Apple's objection, then Theora WOULD be a standard, thereby completely destroying your point.

*PS: If the rumour that Google are going to open the VP8 codec actually eventuates, then VP8 could easily then become a more suitable video codec than Theora is now. Notwithstanding that speculation, as of this moment, Theora remains the ONLY suitable codec to become the standard codec for use on the web.

Edited 2010-04-23 02:39 UTC

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