Linked by Thom Holwerda on Fri 21st May 2010 12:45 UTC, submitted by martini
OS/2 and eComStation After god knows how many years, it's finally here: the final release of eComStation 2.0. We first reported on eComStation 2.0 back in December 2005, when the first beta was released, and between then and now, we've seen countless betas and release candidates come and go, but the wait is finally over.
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Oh, and another plus (at least in my book) is they sell through resellers and thus these resellers have costs associated with the transaction and the need to make at least a small profit.

As a 20 year VAR myself (but never for eComStation or OS/2) I can appreciate the fact that Serenity Systems hasn't been tempted to "sell direct" as so many other companies choose to do after their VARs work tirelessly to introduce a new, unknown product to their customers, market that software, take the risk of staffing up sales and technical support staff to support the product and growing market share, only to have the software company "go direct" and cut out their VARs.

As an OS/2 fan, some of the VARs listed on their Buy page have been involved in OS/2 since the beginning. A testament to these companies and a testament to Serenity Systems for continuing to sell through VARs.

And for those who think VARs are getting rich, most margins on software these days are around 20% to 30% but when you figure in credit card transaction fees around 3%, internal shipping and inventory costs, sales commissions and back office overhead, etc. if a VAR makes 10% on a sale they're doing well. In comparison there's on average a 50% markup on most goods you consume and purchase such as clothing, restaurant meals, food, etc.

Edited 2010-05-22 13:56 UTC

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