Linked by Thom Holwerda on Mon 24th May 2010 23:09 UTC
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Member since:
2007-09-06
I'll agree that Apple has great product designers but "out of nothing" is stretching it. There was a bustling "mp3 player" business before Apple joined in. They had a hopping market to watch and research before dropping there own late entry into the competition. Brilliant marketing combined with good product design and a market that had been through the gauntlet of some really crappy hardware/tethered-sync-software combination. Apple did come in with a better product offering but they didn't invent a new market with the Apple MP3 Player.
The same goes for the phone. We already had a smartphone segment within the general mobile phone market. Apple didn't invent this. Mr Jobs did not exhale the mystic words "let there be phone". While the product itself is good for what it's allowed to do, there was also a heavy dose of marketing and consumer lock-in involved and ongoing.