Linked by David Adams on Tue 25th May 2010 04:07 UTC
PDAs, Cellphones, Wireless Over at Daringfireball this past weekend, John Gruber put words to what many people are thinking about after Google's rush of Android announcements and not-subtle Apple-bashing at this week's I/O conference: "all-out war." I agree with Gruber that a good old-fashioned bitter rivalry could be a great thing for the computing world, and for smartphone/handheld fans in particular.
Thread beginning with comment 426541
To read all comments associated with this story, please click here.
not about devices
by cycoj on Tue 25th May 2010 21:46 UTC
cycoj
Member since:
2007-11-04

I agree only partly with the article. This "war" is not about the market leadership for devices, this is about being the gateway for providing content. Apple has been following a strategy of becoming the gateway for all your content and applications, for a while now. That is the reason for their tight control over the app store, they want to be main stop where you have to go for your applications. They tried again with the appleTV but failed and now with the ipad they are taking another stab at it. This is Apple's "cloud" strategy. They want you to have to go through them if you want any content on your phone/pad/computer. They are leveraging their hardware to achieve this, and the web and html5 they are only using to gain further marketshare. They don't want you to provide web-apps for the iphone, they want you to provide your content through native apps and this is already happening a lot, how many apps of major news sites you know that are nothing but glorified webpages and would be much better served by a well designed webpage?

For Google it is similar, Android is only a device which lets you access the cloud. It is primarily an "anti-iphone" device. They are trying to prevent apple to control how people access content, they don't want apple to become the dominant player in the smartphone market, because apple wants to control what google is currently controlling, they essentially want to cut google out of the loop by making much of the web redundant.

The difference for the two players which also explains their different strategies, is that apple has to have their devices to become the major way we access the internet. Google on the other hand does not much care if you access the internet through android, or windows 7 ... as long as you can freely access it. They are already the "gateway" to the internet, through their cloud services.

Reply Score: 2