Linked by Thom Holwerda on Thu 27th May 2010 11:32 UTC
Apple It's rumour time! Analyst Trip Chowdhry, with Global Equities Research, is claiming that Microsoft has been allotted seven minutes during Steve Jobs' WWDC keynote speech. Supposedly, the Redmond giant will unveil that developers will be able to write native iPhone, iPad, and Mac applications using Visual Studio 2010 on Windows. As crazy as this sounds, this shouldn't come as a surprise to anyone who can move beyond the outdated Apple vs. Microsoft attitude.
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RE[2]: Pardon?
by segedunum on Thu 27th May 2010 15:12 UTC in reply to "RE: Pardon?"
Member since:

Microsoft have shown time and time again that as long as it it makes sense money-wise, they'll do pretty much whatever.

Microsoft have done a succession of things that eat money and don't make financial sense at all in the hope that one day everything will gravitate towards Windows, Office, Sharepoint, Windows Mobile or something else. For the two big ones that eventually worked. For the other things, they're still banging away at them even though they're losing a lot of money and there is no indication there will be a repeat of what happened with Windows and Office. You might call that a bit religious. Hell, they have people called 'Platform Evangelists' for crying out loud.

Again, you're rather fuzzy on undestanding Microsoft's history Thom.

Microsoft knows that people want those open source tools, so they'll help getting them to run optimally on Windows - even when they have their own, competing products.

Until the situation reaches what they feel is a critical mass and either the stack is taken in-house and extended or dropped altogether (Java) - regardless of what money they could make by leaving the environment alone. It's happened time and again.

That's what I mean by not being religious. I thought that was pretty obvious.

Well, no. They are about as religious as anyone can be about their own platform, and no, this is not as simple and naive as saying "They're following the money" - as explained. They're not making any money out of this. It's purely a defensive thing about stopping developers leaking from Windows and Visual Studio to other platforms.

It's a naive and unrealistic view of things that doesn't match up with reality.

If it indeed is true..... Personally, I have a hard time believing they would bolster another platform like this, but they wouldn't want to lose developers to another platform either.

Edited 2010-05-27 15:15 UTC

Reply Parent Score: 2

RE[3]: Pardon?
by Thom_Holwerda on Thu 27th May 2010 15:14 in reply to "RE[2]: Pardon?"
Thom_Holwerda Member since:

It's purely a defensive thing about stopping developers leaking from Windows and Visual Studio to other platforms.

Yeah, and who sells Windows?

Reply Parent Score: 1

RE[4]: Pardon?
by segedunum on Thu 27th May 2010 15:49 in reply to "RE[3]: Pardon?"
segedunum Member since:

Yeah, and who sells Windows?

I suppose you can dress anything up in organisations with balance sheets. You're splitting hairs now Thom. They're not seeking to make money from other platforms, are they? This is about heading off strategic loss of face for Windows and Visual Studio where development is concerned.

No revenue whatsoever will be made from this and no losses will probably be felt for years, if the worst case scenario plays out of people seriously ditching Visual Studio and Windows for Xcode and Mac OS X because they want to develop iPhone applications. Easy solution, you might say. Port Visual Studio and developer tools to Mac OS X and make money from it! Errr, no. They want to make sure that never happens because they have an attachment to Windows.

Trust me, anyone who has something called a 'Platform Evangelist' is religious. The problem is that Microsoft has made so much money from the two religious attachments that paid off that you can hardly see the wood for the trees regarding the losses on the religious attachments they have and won't give up.

Reply Parent Score: 2