Linked by Kroc Camen on Sat 29th May 2010 20:41 UTC
Apple I've been meaning to write this for some time, and for all the time I delayed the more poignant the point I wanted to make started to become as new news came out further solidifying my angle. When I begun writing this article the iPad had not yet been revealed, iPhone OS 4 was not on the map and Apple had not yet purchased Lala. You've probably just noticed that all of these events in fact point toward Apple embracing the web more and in this article I will point out why this is not the case because I believe Apple's agenda here is similar to something we've already seen in recent history.
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RichterKuato
Member since:
2010-05-14

Users may not care how something works, but they care when something doesn't work. Like being able to save a video, share it, or watch it on their mobile/embedded device.

Reply Parent Score: 2

nt_jerkface Member since:
2009-08-26

Users may not care how something works, but they care when something doesn't work. Like being able to save a video, share it, or watch it on their mobile/embedded device.


When users pay for a video rental service they don't expect to be able to send a copy to their friends or have a permanent copy. They also aren't surprised when they can't skip an ad for a television show that is normally paid for through advertising.

But go ahead and write a smug letter to big publishers and explain why they should stop using a system that works for them and embrace an alternative that offers less functionality.

Reply Parent Score: 3

RichterKuato Member since:
2010-05-14

Users might not expect the ability to skip advertisements but they sure love having the choice. User expectations are not to be mistaken for their desires.

Reply Parent Score: 2