When Apple announced its iAd mobile advertising initiative, many of us wondered how this would effect other mobile advertising agencies on the iPhone, and more specifically, Google's AdMob. Well, now we know: Apple has revised its iOS developer agreement to specifically lock out Google's AdMod. And then people wonder why Apple is no longer the darling of the geek world.
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Member since:2006-01-26
Member since:2007-02-17
Had you read my post fully, you would know what I was getting at. Basically letting AdMob on the iphone is tantamount to someone putting a hidden camera in your retail store to see what your customers are buying so that I can sell it cheaper at my store down the street.
You are basically saying its okay for Google to learn about Apple's hardware, and track their customers, even though Google itself is a competitor? And you don't think that's anti-competitive or at least an unfair advantage to Google?
Fanboi much? I know people think Google shits gold sometimes, just like most Apple fanboys think Apple shits platinum, but at the end of the day they are both businesses and they have to protect their profits. Giving one of your biggest competitor access to your platform isn't very smart. Its like the Airforce opening up its doors saying hey guys you can take a look at how we build our jets and how to use them and then being surprised when China builds one just like it.
AdMob gives Google too much power in the mobile space as a platform maker themselves. If Android didn't exist, there wouldn't be an issue. Apple is not blocking other ad services from the platform, just those that have their own mobile OS. As large as the user base of the iPhone is compared to Android, I find it hard to believe that Google wouldn't use the stats form AdMob to try to steal customers from Apple or glean information about Apple' hardware and divulge it to their hardware partners to beat them to market.
Member since:2009-03-01
Wow, your definition of "anti-competitive" is prett much completely backwards there... "
So letting your competition have access to all your customers is a good thing and should be encouraged? Business is general is anticompetitive, Apple isn't in business to promote competition.
The other thing to remember here is the new rule doesn't apply to independent ad networks. It only applies to ad networks owned by mobile hardware or OS manufactures.
Member since:2006-05-26
You're the first poster (including the link poster, Thom) to see that this is the real reason: Apple (rightfully) doesn't want device IDs tracked (which is where Flurry caused the real ruckus) because that gives away potentially valuable information to competitors (which is only really Google at this time) that intersect both with doing mobile ads AND developing mobile hardware/software that competes. If Google hadn't bought AdMob OR Google hadn't moved into the mobile OS/phone space, Apple would have no reason to do this. After all, Google has certainly been caught red-handed several times keeping more data than they've had a right to keep: this ends up being a clash of the Titans, time to get out the popcorn!
Member since:2005-07-06
Member since:2009-08-26
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Member since:
2007-02-17
Whats anticompetitive is having Google glean all the information about your latest and greatest platform in-order to compete with their own product. Just like Flurry let everyone know that Apple was testing the iPad way before Apple intended to announce their product. What's to stop Google from getting information about Apple's hardware and user stats and letting their hardware partners and advertisers know to prop up their own Android platform? Apple's own solution is limited to their hardware at the moment, thats an unfair advantage to Google since they have a mobile platform and an ad service as well. Their is a conflict of interest their. Apple took the initiative and removed the conflict.
Besides the more competition in the ad space, the better. Google has gotten too big, imo, and I don't trust them. At least with Apple I know what I'm getting because they are very upfront on what they are about, marketing speak notwithstanding. Google does things and only divulge what they are doing when they get caught. The devil I know and all of that.