Linked by Thom Holwerda on Tue 8th Jun 2010 22:07 UTC
Apple When Apple announced its iAd mobile advertising initiative, many of us wondered how this would effect other mobile advertising agencies on the iPhone, and more specifically, Google's AdMob. Well, now we know: Apple has revised its iOS developer agreement to specifically lock out Google's AdMod. And then people wonder why Apple is no longer the darling of the geek world.
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RE[2]: Can we say..
by JonathanBThompson on Wed 9th Jun 2010 00:03 UTC in reply to "RE: Can we say.."
JonathanBThompson
Member since:
2006-05-26

You're the first poster (including the link poster, Thom) to see that this is the real reason: Apple (rightfully) doesn't want device IDs tracked (which is where Flurry caused the real ruckus) because that gives away potentially valuable information to competitors (which is only really Google at this time) that intersect both with doing mobile ads AND developing mobile hardware/software that competes. If Google hadn't bought AdMob OR Google hadn't moved into the mobile OS/phone space, Apple would have no reason to do this. After all, Google has certainly been caught red-handed several times keeping more data than they've had a right to keep: this ends up being a clash of the Titans, time to get out the popcorn!

Reply Parent Score: 1

RE[3]: Can we say..
by tbutler on Wed 9th Jun 2010 00:57 in reply to "RE[2]: Can we say.."
tbutler Member since:
2005-07-06

Precisely. And, at least in their previous wording (I haven't seen this new one fully yet), legitimate information surrounding an ad would still be available. The sort of analytics prohibited shouldn't have been collected in the first place.

Reply Parent Score: 1

RE[4]: Can we say..
by fatjoe on Wed 9th Jun 2010 08:23 in reply to "RE[3]: Can we say.."
fatjoe Member since:
2010-01-12

The sort of analytics prohibited shouldn't have been collected in the first place.


I don't hear you complaining that Apple themselves are allowed to collect and use such information (according to the new developer agreement, please read Thoms article again!)

Reply Parent Score: 3

RE[4]: Can we say..
by Manish on Wed 9th Jun 2010 09:27 in reply to "RE[3]: Can we say.."
Manish Member since:
2009-12-18

Precisely. And, at least in their previous wording (I haven't seen this new one fully yet), legitimate information surrounding an ad would still be available. The sort of analytics prohibited shouldn't have been collected in the first place.

Nothing wrong in collecting anonymous data. Heck, it should be promoted. It is a good way to learn which features your users use and which not. Requirement: It should not collect any personally identifying information.

Reply Parent Score: 1