Linked by Thom Holwerda on Tue 8th Jun 2010 22:07 UTC
Apple When Apple announced its iAd mobile advertising initiative, many of us wondered how this would effect other mobile advertising agencies on the iPhone, and more specifically, Google's AdMob. Well, now we know: Apple has revised its iOS developer agreement to specifically lock out Google's AdMod. And then people wonder why Apple is no longer the darling of the geek world.
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Calm down and get real
by Tony Swash on Wed 9th Jun 2010 09:13 UTC
Tony Swash
Member since:
2009-08-22

Its time to get a little perspective on this.

As I recall it was Google a couple of weeks ago at their IO that explicitly and aggressively attacked Apple and its products at every opportunity. Apple didn't do that to Google at the WWDC. It was Google that entered the phone business to compete with Apple (while sitting on Apple's Board) and not Apple that entered the search business to compete with Google. If you decide to aggressively target a competitor be prepared for a response. This is called normal business practice.

The readers of this forum should be champions of online privacy and the biggest threat to that privacy is Google and one of the biggest defenders of privacy in the mobile arena is Apple. They should be applauded for doing what they are doing. Google has developed Android so it can gather data on Android users - does that make readers here comfortable?

It should be noted that individual ad placers are not blocked from using reasonable analytics under the new Apple rules, whilst respecting user privacy, it is only monopoly intermediaries (ie Google) that are blocked.

I think people here should at least understand and accept Apple's actions here as reasonable and applaud and support Apple's position on privacy.

Reply Score: 2

RE: Calm down and get real
by Thom_Holwerda on Wed 9th Jun 2010 09:19 in reply to "Calm down and get real"
Thom_Holwerda Member since:
2005-06-29

Haha.

Funny how nobody, including Apple zealots like you, gave a crap about AdMob & co. when Apple did not yet have its own competing solution. Now that they do, suddenly AdMob is a problem? While at the same time, Apple gets to collect all the data it wants?

Advertisers compile tracking data. TV does it. Newspapers do it. Radio does it. Magazines do it. And heck, websites do it. It is a service - I don't want sexy perfume ads in children's magazines, and I don't want Treehugger Inc. ads in my car magazines.

As long as the government keeps a close eye on what data is collected, and as long as the companies in question are open about it, I'm okay with it. This goes for both Google and Apple.

Reply Parent Score: 3

RE[2]: Calm down and get real
by VZsolt on Wed 9th Jun 2010 12:41 in reply to "RE: Calm down and get real"
VZsolt Member since:
2008-10-31

I, for one, hated AdMob ads with a passion even before iAds or the Google acquisition were news.

Reply Parent Score: 2

RE[2]: Calm down and get real
by Moochman on Wed 9th Jun 2010 21:47 in reply to "RE: Calm down and get real"
Moochman Member since:
2005-07-06

Funny how nobody, including Apple zealots like you, gave a crap about AdMob & co. when Apple did not yet have its own competing solution. Now that they do, suddenly AdMob is a problem? While at the same time, Apple gets to collect all the data it wants?

I give a crap about it and always have. And honestly from my perspective, if I were an iDevice owner, Apple's decision would almost make me happy, knowing that a greater percentage of my ads won't be tailored to my habits. That crap creeps me out.

I don't want sexy perfume ads in children's magazines, and I don't want Treehugger Inc. ads in my car magazines.

Where are you getting this stuff from? Where does it say anywhere that they won't be able to tailor the category of ad to the application? You don't need to collect user data in order to be able to do that.

Fact is, AdMob can still be used on the iPhone, and everyone still gets their cut of the pie. So I don't know that this move will really make that many advertisers switch platforms. Yes, it is anticompetitive, but from my perspective it could have positive side effects, so I'm not complaining.

Reply Parent Score: 2