Linked by Kroc Camen on Tue 15th Jun 2010 10:03 UTC
Apple Apple have updated the Mac Mini. It now sports an aluminium (no, I am not going to spell it "aluminum") enclosure, an HDMI port, an internal PSU (no power-brick!) and oddly, an SD card slot in the back. There's also an access hole on the bottom to change the RAM easily.
Thread beginning with comment 430106
To read all comments associated with this story, please click here.
Currency issue
by Neolander on Tue 15th Jun 2010 12:24 UTC
Neolander
Member since:
2010-03-08

$999 / £929 / €1'149

Weren't euros supposed to cost much more than dollars ? ^^'

Reply Score: 2

RE: Currency issue
by pgeorgi on Tue 15th Jun 2010 12:56 in reply to "Currency issue"
pgeorgi Member since:
2010-02-18

"$999 / £929 / €1'149

Weren't euros supposed to cost much more than dollars ? ^^'
"
Without VAT, that one costs 965€ in germany (19% VAT), with xe.com claiming that $999 equals 814€ currently.

So it's partly that EUR prices usually contain VAT, while USD prices don't due to interstate trade rules, if I understand matters correctly.

Apple still increase their margin by about 19%.

Reply Parent Score: 1

RE[2]: Currency issue
by spiderman on Tue 15th Jun 2010 13:10 in reply to "RE: Currency issue"
spiderman Member since:
2008-10-23


Apple still increase their margin by about 19%.

No, they increase the PRICE by 19%. Their margin increase would be something like 100% it would seem.

Reply Parent Score: 3

RE[2]: Currency issue
by werpu on Thu 17th Jun 2010 06:59 in reply to "RE: Currency issue"
werpu Member since:
2006-01-18

Yes correct, if you count the monetary fluctuations in and the average VAT in the EU for the first time in years a 1:1 price comparison would be close to correct which means 699$ in the US without VAT would compare to 699€ including the average VAT, the rest is just Apple Tax the import taxes are mostly the same for the US and EU versions. (companies mostly have found ways to bypass them over here in Euro country)

So this means by counting out everything Apple charges us 100€ more on the average here in europe than it does in the good old US, add to that the general price hike and lesser specs to the old model and you can see you have to pay significantly more for less.

What Apple mostly did is to overcharge the same or even a bigger sum they used to get by their 1:1 pricing scheme when the Euro was higher. But back then it did not hurt that much because the machine generally was cheaper and you got more for the same money.

Btw. just to give a short comparison 799€ comes close to 960$ at the current exchange rates so where does this fit into affordable anymore.
We are used to being charged more but for that hardware having to pay 960$ good luck Apple, all I can see is the prices for the last revision probably going up on E-Bay.

Reply Parent Score: 2

RE: Currency issue
by Tuxie on Tue 15th Jun 2010 13:00 in reply to "Currency issue"
Tuxie Member since:
2009-04-22

999 USD = 679 GBP = 818 EUR = 7882 SEK.

The price in Sweden is 11395 SEK which is 1444 USD...
Even after adding the 25% VAT to 7882 it only adds up to 9852 SEK so for some reason they charge 195 USD more for the Mac Mini Server in Sweden than in the US.

Reply Parent Score: 3

RE: Currency issue
by draburn on Tue 15th Jun 2010 13:00 in reply to "Currency issue"
draburn Member since:
2010-03-05

$999 = £679

£679 + 20% (UK VAT tax) = £815
£815 + 14% (UK AAPL tax) = £929

$999 = €818
€818 + 18% (ES VAT tax) = €965
€965 + 17% (ES AAPL tax) = €1,119

As a pro-social spanish guy, I praise apple for taxing us higher so they can give even more social benefits to the community...

Reply Parent Score: 2

RE[2]: Currency issue
by nickb834 on Tue 15th Jun 2010 13:59 in reply to "RE: Currency issue"
nickb834 Member since:
2009-08-05

Actually on the Apple Store the Mac Mini starts at £649.00 Inluding VAT (Sales Tax)

Also VAT in the UK is 17.5% currently.

So your figures are out by a fair bit - but I agree that like for like products are more expensive outside of the USA even allowing for currency fluctations and sales tax.

Reply Parent Score: 1

RE: Currency issue
by ariarinen on Tue 15th Jun 2010 13:29 in reply to "Currency issue"
ariarinen Member since:
2009-02-07

Well with a strong Euro it should cost 572€ (excluding VAT) and with even with VAT it should be cheaper in EU but so is not the case.

Common VAT % EU Example
19 % 680.68 € Pricing in Germany 809 € ($987.86)
20 % 686.40 € Pricing in Italy 799 € ($975.65)
21 % 692.12 € Pricing in Ireland 799 € ($975.65)
22 % 697.84 € Pricing in Finland 799 € ($975.65)

Extreme VAT % EU
25 % 715.00 € Pricing in Sweden 7995 SEK (829.82€ $1 013.29)

1 U.S. dollar = 0.8189 Euros
1 Swedish krona = 0.1037 Euros

That's almost MacBook money just 200 € price diff and then I get a screen. I would not buy it for that price 572€ or 697 sure but not 799 €.

Reply Parent Score: 1

RE: Currency issue
by Karitku on Tue 15th Jun 2010 17:34 in reply to "Currency issue"
Karitku Member since:
2006-01-12

Welcome to socialism. Thanks to goverments, who thinks out we should support some bums on universities that only grow beards, argue on Linux crap and try save johny polarbear, everything is much more expensive here. And don't forget Euro has dropped like hell thanks to some wise men who figured out that only reliable accounties are greeks. Also you have to translate whole material to some cryptic language spoken by 5 people in night time or making version with combustion engine attached so you can sell it to econazis as hybrid.

Reply Parent Score: 1