Linked by Kroc Camen on Tue 15th Jun 2010 10:03 UTC
Apple Apple have updated the Mac Mini. It now sports an aluminium (no, I am not going to spell it "aluminum") enclosure, an HDMI port, an internal PSU (no power-brick!) and oddly, an SD card slot in the back. There's also an access hole on the bottom to change the RAM easily.
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RE: UK Price
by kaiwai on Tue 15th Jun 2010 13:54 UTC in reply to "UK Price"
kaiwai
Member since:
2005-07-06

$699 / £649 (!)

Yes, that price completely sucks. $699 in pounds with 17.% VAT is about £555. But Jobs previously said we should blame our government for this, and lobby them instead.

Sorry, Steve, who precisely do I call to complain that poor Apple are being forced to make even more outrageous margins than usual on the back of its UK customers?


How is it Apple's fault that the United Kingdom is one of the most expensive countries in the world to do business in? Maybe you Brits should do something about the obscene cost of doing business in the United Kingdom then there wouldn't be the massive disparity in prices. Apple aren't going go absorb the higher cost of doing business in the UK hence it is passed onto you the consumer.

Reply Parent Score: 1

RE[2]: UK Price
by spiderman on Tue 15th Jun 2010 13:59 in reply to "RE: UK Price"
spiderman Member since:
2008-10-23


How is it Apple's fault that the United Kingdom is one of the most expensive countries in the world to do business in? Maybe you Brits should do something about the obscene cost of doing business in the United Kingdom then there wouldn't be the massive disparity in prices. Apple aren't going go absorb the higher cost of doing business in the UK hence it is passed onto you the consumer.

How do the other computer vendors manage to have similar prices in the US and in Europe and not Apple then? Can you explain that?

Edited 2010-06-15 14:00 UTC

Reply Parent Score: 5

RE[3]: UK Price
by bousozoku on Tue 15th Jun 2010 19:06 in reply to "RE[2]: UK Price"
bousozoku Member since:
2006-01-23


How do the other computer vendors manage to have similar prices in the US and in Europe and not Apple then? Can you explain that?


Probably because they'll sacrifice their well-being just to appear number one in the sales charts. Dell were killing themselves to kill the competition. It took years for it to hit home, but it came back to them in a huge way and they're still trying to recover.

Apple, on the other hand, are not going to win at all costs. They are comfortable and that's how a business should be.

Reply Parent Score: 2

RE[2]: UK Price
by alban on Tue 15th Jun 2010 15:43 in reply to "RE: UK Price"
alban Member since:
2005-11-15

So exactly how much more expensive is it to take an order on your web site from a UK customer; charge them in pounds and then have the item shipped over from somewhere in China. I thought a lot of Apples cost justification was the clever design work and R&D.

For anyone in the UK seriously thinking of buying a new Mac Mini I suggest it would be quicker and cheaper to just write "sucker" on your own forehead with a magic marker.

Reply Parent Score: 2

RE[3]: UK Price
by kaiwai on Wed 16th Jun 2010 02:46 in reply to "RE[2]: UK Price"
kaiwai Member since:
2005-07-06

From what I understand Apple run an call centre in the UK along with a whole infrastructure for importing into the UK.

Reply Parent Score: 2