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I fail to get the joke, if the intent was to make people not freak out when coffee is poured on the device and the current design was specially crafted to make people not freak out when coffee is poured on the device, then the design if flawed if people freak out when they see coffee on the device.
Going on stage when announcing the launch of the device and claim people do not freak out when coffee is poured on it then start saying it is a non issue or freaking out customers are mentally unbalanced when customers start reporting freaking out when they see coffee pouring on the device will lead to bad PR and lawsuits
The point is that if it is built so that if someone accidentally spills something on it, the owner doesn’t freak out, then it is built well. The engineering speaks to the human emotion so that the owner knows how to react. That’s a difficult thing to quantify and communicate in product design—“does this product look and feel fragile? Does the user assume that is fragile before they have even picked it up?” Thus my example of cutting through the discussion and demonstrating that the product was fragile because everybody instantly reacted.
He could, but then I think he wouldn't work at Apple.
I suspect that their higher-end products are made to look fragile on purpose, in order to feel more precious and desirable. Just like some sort of jewelery. Because if you consider the weight and the materials being used, the iPod Shuffle and some older releases of the Nano are maybe the sole products from Apple which *do* look and feel rock-solid.
Edited 2010-07-02 05:11 UTC
In other words you want a phone designed by Kalashnikov at the peak of the Cold War?
Toss it in the deep end of a swamp for two weeks, dig it out, put it in the sand and drive over it five or six times with a half-track, pick it up, smack it on the side twice to loosen things up, piss down the barrel to wash out any funk, rack the bolt and start firing?
Of course, I'm loving a design flaw that can be fixed with a piece of electrical tape.
Toss it in the deep end of a swamp for two weeks, dig it out, put it in the sand and drive over it five or six times with a half-track, pick it up, smack it on the side twice to loosen things up, piss down the barrel to wash out any funk, rack the bolt and start firing?
Add up 1 month battery life and I'm sold ^^
It remains a design flaw :
1/Why is it the users, and not the designers from Apple, who have to put that piece of electrical tape in place ?
2/If you put something as ugly as electrical tape in contact with the iPhone 4, it will immediately stop being Premium Apple Hardware and became a normal touchscreen smartphone from 2010, a device trying to be both a phone and a computer and being shitty at both. Who would want that to happen ?





Member since:
2005-11-10
Apple—unwilling to compromise on quality, except for style.

I had the strangest / geekiest dream yesterday. I dreamt Apple had hired me as a designer and there was a round table discussion with me, Ive, Jobs and other engineers talking about this new prototype iPad on the table that included a camera this time (like it was supposed to :|). We were discussing the choice of materials and nobody seemed to be getting to a point, so I held my cup of coffee over the device and ceremoniously poured cold dregs on to the iPad. Everybody freaked out. I interjected and said "This iPad has a design flaw. Every time I pour coffee on it, everybody freaks out. Please make it so when I pour coffee on it, people don’t freak out."