Linked by snydeq on Fri 9th Jul 2010 17:33 UTC
Thread beginning with comment 433070
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I think that Apple has taken advantage of the fact that carriers suck in the US. In Europe and in Asia carriers have always provided a well advertized app store and prople have been installing apps before the iPhone. Apple has brought the app store and smartphones to the US.
I agree, they're pretty awful here in the US, but the app stores in Europe and Asia still weren't at the same level as the modern iteration of the app store (Apple, Android Market, Ovi), at least in terms of Lube (fragmented, spotty, non-ubiquitous). Everyone (Android, Nokia) played catchup after Apple, and of course Microsoft hasn't caught up yet.




Member since:
2005-07-06
The issue is lubrication, using the term the way Chris Sacca defines it:
http://www.ustream.tv/recorded/2860866
The app store model is lubrication. Before Apple had the app store, you could download, install, and run applications on other smart phones. Heck, when the iPhone came out, you actually couldn't install any apps.
But not that many bothered to install apps on their smartphones. I had a smart phone for 2 years before I got my iPhone, and while I could install apps, I only ever did once (an SSH client). Where would I find one? Office Depot? Download it to my computer, then figure out how to get it on the phone (some awful T-Mobile or Windows app?)
So there wasn't much of a market for smart phone apps, because no one really bothered, because of the complexity (can be overcome by expertise and experience) and the hassle (only be overcome by time and frustration).
No market, no developers. No developers, no market.
Then Apple released the app store. It lubricated the process, in terms of time (just a few seconds in many cases), complexity (simple, click install app, it installs), and availability (all apps in one place).
With this lubrication (and a jump-start with some Apple hype to gain initial interest), the app store model blew up. Soon, everyone had one, and did a similar process to lubricate their app stores.
Apple isn't the best at technology, Apple is the best (right now) at lubrication.