Linked by Eugenia Loli on Sun 18th Jul 2010 09:32 UTC
Multimedia, AV I'm a couch potato. There, I've said it. I love sitting down and watching sci-fi movies, like any good geek would. And this is an (almost religious) action that hasn't changed for many, many, years. But I feel that we're in for a surprise soon. The way we watch TV and access content is about to change. TV watching will at last arrive into the 21st Century, and the technology giants will be there to duke it out for the reins of this new industry.
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Comment by JrezIN
by JrezIN on Sun 18th Jul 2010 12:43 UTC
JrezIN
Member since:
2005-06-29

We need a way to bring it to the masses. aTV (and other current boxes) failed to do so because it's meant to be just a rental proprietary box... the thing about GoogleTV (don't know about the new aTV, but I think it's about the same thing, cheaper and meant to be more like a trojan horse version of the original aTV--proprietary rental box) is that it bridges the Web and the current tv... no mater it's cable, satellite or anything else. This is a big step to move users from their current habits (more like a passive watching) to something closer to internet tv (a really active approach to "watching")... besides that, it has a lot of interesting things, like widgets, web browser and it's meant to not disrupt the current system (you connect the cable to the googleTV and the googleTV to the television... if you aren't using the googleTV software at the moment, it'll work exactly like the cable works without GoogleTV.
Another interesting thing here, is that GoogleTV will be integrated in TVs too, so, to these users, there won't be "another box"... Of course, it's a neutral platform, several vendors will make TVs and boxes using it...

and the current system... there's no point fighting it, people won't change fast enough... but as soon as people see advantages in the other model, they'll start to migrate... the thing is, there's no model yet. hard to find rss subscriptions (when there's only the $%@^@ iTunes link subscription link!), lack of metadata, codec hell (i just hope google tv will launch with webm support out of the box), plugins... and, well, the lack of "tv search engine" makes it difficult... also, web tv these days are pretty much a "pro-active watching" meaning that you actually select things to watch all the time, with hardly any break... and people do appreciate the passive way of watching tv too... just sit and relax, pass time...


TV is a big thing! It brings together rich and poor, it helps you escape the terrible really, but in a way everybody else does too... it make big bucks, and it barely changed in the last decades (it's hard to teach new tricks to an old dog).
IMHO, google is doing very well here, at least in paper (Nexus One was meant to be a revolution in the US mobile market too, but people don't realize/care to be carrier's bitches... and marketing, and maybe timing, could be better too)... If they can use the right amount of marketing and really offer a more open platform, things may start to change...

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