Linked by David Adams on Sat 31st Jul 2010 06:05 UTC, submitted by fran
PDAs, Cellphones, Wireless Microsoft had its annual financial analyst meeting on Thursday, and Steve Ballmer answered questions about what the company's answer to the iPad was going to be, and whether Windows Phone 7 was going to be a part of that product strategy. He said, "We're coming . . . We're coming full guns. The operating system is called Windows." Ballmer and Microsoft so don't get it. I can't believe Steve Ballmer is making me feel sorry for Microsoft.
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Put Down the Shovel Steve.
by kaelodest on Sun 1st Aug 2010 18:23 UTC
kaelodest
Member since:
2006-02-12

At first I thought it was an issue of content creators and developers. People who actually sit down at a keyboard and make stuff versus media consumers, that the issue of a new interface was somehow linked with what we use a computer or a media device for. But then I see that there is a huge part of the market that I do not see that I wasn't looking at, and that is whatever those users in accounting and sales are doing, what human resources is doing. From a mile high point of view we are all sitting in cubicles and pushing a mouse around and making a product weather it is a document or a spreadsheet or some information in a database.
The Opinion that Microsoft doesn't get it is clear and well founded. When the PC tablet was pitched there was the belief that I would want to be touring a factory with a spreadsheet open, and the market is clearly not about that. They do want fast, clean and cheap and they want all three all the time.
The real genius of the iPad is not that it does what I want it to, because I would feel like a complete tool using vi for an extended period of time and not being able to compile what I wrote, but that is not what it is there for I can keep my old Macbook and be a greybeard. The brains of this whole effort is that the iPad is the barebones lowest common denominator of the other side of computing. This is the side that is important to the user. That email to my mother, a quick book or a movie on the train, the things that we would normally do at work in between other job related tasks. And weather corporate or whoever likes it or not I can be off of my work network while I do something personal, or even mildly romantic.
Microsoft does not get it because for them a computer is where you run Office and Exchange and whatever profits that come from the server market. It is not where you really feel safe or integrated with the other 90% of what matters to you. If you lose a page of typing or an hour of edits because your PC or Mac had issues or overheated or just flat out bricked is trivial as opposed to if your batteries run down when you are trying to show your aunt Jeannette those amazing pictures from the beach, or that video of your daughter painting the kitchen with spaghetti. Even if the files are 100% safe, on the dead box it is a time eater and a life waster.
We are fortunately or unfortunately moving into a post desktop age. I am not as concerned with what is on the CPU under my desk, hell I am barely engaged with what OS that desktop is running as long as I have a USB drive full of clean file types. (rtf instead of .Doc, jpeg v. psd) Additionally I will have a growing amount of my 'real life' on the web. It might be on fb or fliker, or on Dot Mac/Mobile Me and gmail. And as we move toward a more mobile and more networked society we move further away from what Microsoft controls.
The funny thing is Redmond can have the Office and the Desktop. They can keep it. It has been profitable for them. Apple and Google or whoever seem to have won the home interface. And maybe when you have built a resource sucking hole like WIndows then you can put down that shovel and try to think a new way out of the hole.

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