Linked by David Adams on Tue 3rd Aug 2010 16:05 UTC, submitted by sjvn
Linux As we mentioned in a previous article, Red Hat advocate Greg DeKoenigsberg claimed that due to the much larger amount of code it's contributed, Red Hat is a better open source citizen than Canonical, adding, "Canonical is a marketing organization masquerading as an engineering organization." A Computerworld blog retorts that that's no insult; and that marketing Linux could be just as important to the cause as contributing code. Updated
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ichi
Member since:
2007-03-06

Which is fantastic, if you only care about buzz and winning contests in Google Trends. Hype will only take you so far though and it hasn't exactly meant success in the consumer space either.


The thing is, partially because of Canonical's marketing, people at least know about Linux, which puts it closer to any kind of adoption that the previous "Linux? WTF is that?".

Linux marketshare won't skyrocket (or even grow significantly, or at all, or whatever) just because of Ubuntu, but you wouldn't ever get there anyway if people doesn't even know Linux exists.

Rather than complaining about Canonical being code leeches, other companies should capitalize on Ubuntu's marketing work same as Canonical takes advantage of the development efforts of RedHat and the likes.

RedHat isn't even trying to push Linux on the desktop, so why are they angry about Ubuntu taking all the (so to speak) glory? If they want the mind share then start placing ads, sending CDs and making deals with OEMs.

Reply Parent Score: 2

jbauer Member since:
2005-07-06

The thing is, partially because of Canonical's marketing, people at least know about Linux, which puts it closer to any kind of adoption that the previous "Linux? WTF is that?".


Don't really know how much of that can really be attributed to Canonical's marketing, for the sake of argument, let's say that is the case. Again, that is a good thing, but the problem is that you don't only have to get people to know about it and try it, you also have to get them to stay.

Not that I can prove it, of course, but I have the feeling that way more users know about Ubuntu and Linux that those actually using it. There's this claim among many in the Linux community that the system is far superior to Windows and all it needs to succeed is to become more known, and I disagree strongly with that. I think it has a long way to go before it can actually compete with Windows (or OS X), and worst of all, is not even going the right way.

Canonical might be doing a lot to hype the system, but they're doing very little to make the system live up to the hype. They don't even have the resources or the business plan to fix bug#1, which they themselves set as the ultimate goal. After all, there's a big difference between making a grand statement and being able to fulfill it, and Canonical can only make the first part happen.

Edited 2010-08-06 09:00 UTC

Reply Parent Score: 2

vivainio Member since:
2008-12-26

They don't even have the resources or the business plan to fix bug#1, which they themselves set as the ultimate goal. After all, there's a big difference between making a grand statement and being able to fulfill it, and Canonical can only make the first part happen.


That's still more than others have been able to do.

Declaration of a grand goal can be a big motivating factor.

Reply Parent Score: 2