Linked by Thom Holwerda on Fri 6th Aug 2010 21:09 UTC
PDAs, Cellphones, Wireless A bunch of figures travelled all over the web this past week regarding Android's remarkable growth. Its growth is indeed remarkable - bigger than the iPhone, bigger than Research In Motion's BlackBerry (in the US, at least). However, as impressive as those figures are, isn't it about time we start comparing platforms instead of devices?
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What is Apple real goal?
by Christian Paratschek on Sat 7th Aug 2010 11:06 UTC
Christian Paratschek
Member since:
2005-07-06

Disclaimer: I own an HTC Desire and generally do never buy any Apple products for philosphy reasons - I am a free software nerd and do not like Apple's "Closed Garden" attitude. (End of disclaimer)

Do you guys really think Apple cares that much about being the majority platform and "losing the game" and all that?

In do not. Not for a second.

Apple likes to make a boatload of money. They currently do with their products, be it MacBooks, iPods, iPads or iPhones.

Apple has an enormously loyal followership, even I know quite a few people who tried to get the new iPhone on the release day.

Apple is quite used to NOT being the majority seller in a given category of products. They never were with computers or notebooks, the success of the iPod came (I think) as quite a surprise (and due to unbelievable stupidity from Sony), the iPhone always had to battle with Blackberries, Symbians and heck, even Windows Mobile phones.

My personal opinion is: Apple really does not give a sh*t about being the "market leader" or whatever. They just want to make enormous profit. And be a worthwhile platform. And with a loyal followership with tons of money like Apple (and I guess the status they have in that regard is quite unique), they simply do not have to care if they own 60% or just 15% of the market - as long as their market share does not drop beyond a certain level where they become irrelevant. It even makes them more desirable if they are a niche player with super high quality products - I imagine quite a few of these Apple-Fans like to feel like they are a noble minority. After all, where is the fun in having some cool new iGimmick if everyone else has it too? You can't even show off in front of your friends!

All the while we are discussing what kind of strategical errors Apple is making, they just squeeze out the money from their costumers. And some of those seem to be so deeply in love (or dependent) they might just cut out a pound of their own flesh for the newest iGimmick...

Edited 2010-08-07 11:11 UTC

Reply Score: 4

RE: What is Apple real goal?
by dvhh on Sat 7th Aug 2010 11:55 in reply to "What is Apple real goal?"
dvhh Member since:
2006-03-20

Yes Apple doesn't need market leadership to win (at least in the phone space), but it certainly helps them cash bags of money right now.
As discussed before it more an image point of view, the iOS give the dev an allmost, uniform platform to develop onto, where user are willing to upgrade to the most recent device/OS, where Android is clearly fragmented in version and device (it have done better than the windows CE, whatever ...). And I read somewhere else that Iphone are more willing to spend money on apps than android phones owner (and this without the need of bloatware/trialware coming with the phone).
So the Iphone is still relevant for dev, and very relevant for user, who ultimately follow where the convenient apps are.

Reply Parent Score: 3

RE[2]: What is Apple real goal?
by Shkaba on Sun 8th Aug 2010 20:17 in reply to "RE: What is Apple real goal?"
Shkaba Member since:
2006-06-22

... the iOS give the dev an allmost, uniform platform to develop onto, where user are willing to upgrade to the most recent device/OS, where Android is clearly fragmented in version and device (it have done better than the windows CE, whatever ...). And I read somewhere else that Iphone are more willing to spend money on apps than android phones owner (and this without the need of bloatware/trialware coming with the phone). So the Iphone is still relevant for dev, and very relevant for user, who ultimately follow where the convenient apps are.


Couldn't disagree more with this statement. Apple's dev platform is so "1984", which is what happens when you try to leverage popularity of your platform to settle "political" agenda's (i.e. squeeze out adobe). I am a developer and currently develop for RIM and Android and seriously considering Symbian (windows 7 is a given), and will not consider touching iOS with a ten foot pole.

When it comes to owners of iPhone being more willing tyo spend money then owners of an Android based device, I completely agree. The average intelligence of an Apple consumer (and I am not talking aboput fruit here) is well bellow normal, which would explain why the farting app was once the most popular app in app store. Kidding aside, Apple's strong point is marketing and PR and they continue to portray themselves as leading edge innovators who are not part of the mainstream. Take that away and all you are left with is a semi good device, supported in an appaling level (someone should start a class action law suit for this alone) for which you will have to pay an arm and a leg

Reply Parent Score: 4

RE: What is Apple real goal?
by scofmb on Sat 7th Aug 2010 14:05 in reply to "What is Apple real goal?"
scofmb Member since:
2010-02-20

i think you are wrong... apple like to boss other enterpises around and if they are not the leader... devs wont sign their dev agreements policy, they wont be able to make book stores to lower their prices, they wont be able to ride the music industry and so on. (sry for my bad english ;) )... if they are not the industry leader, they wont have the arm to put their agenda to other companies.

Reply Parent Score: 2

RE: What is Apple real goal?
by vivainio on Sat 7th Aug 2010 16:38 in reply to "What is Apple real goal?"
vivainio Member since:
2008-12-26

Do you guys really think Apple cares that much about being the majority platform and "losing the game" and all that?

In do not. Not for a second.


I do.

Apple (and investors betting on Apple) are drunk with the power and opportunity they have/had in their reach.

To let that go away is an utter failure for Apple. People at Apple are going to be sorely disappointed if they are relegated to being a niche player *again*.

Reply Parent Score: 5

ari-free Member since:
2007-01-22

Yes, they were tired of being ~5% for so long. They feel it is finally their turn to call the shots. After all, they defeated WinMo, from mighty Microsoft, which was also available on multiple phones on multiple carriers...they will now honorably concede to Google, which had no previous experience with operating systems? By an OS that they claimed would only appeal to the techie geek fringe? It's a big blow.

Reply Parent Score: 3

RE: What is Apple real goal?
by nt_jerkface on Sat 7th Aug 2010 17:31 in reply to "What is Apple real goal?"
nt_jerkface Member since:
2009-08-26

My personal opinion is: Apple really does not give a sh*t about being the "market leader" or whatever.


I agree. They could have gained an incredible amount of market share if they didn't make the iphone an AT&T exclusive. I know people on Verizon that would have paid the unsubsidized price for the iphone if it was available.

Jobs doesn't seem to care about market share as long as the margins are good.

Reply Parent Score: 3

RE: What is Apple real goal?
by ari-free on Sun 8th Aug 2010 06:47 in reply to "What is Apple real goal?"
ari-free Member since:
2007-01-22

The problem for Apple is that when it comes to the iphone, it is dependent on the carriers. If they feel the higher subsidy isn't worth it and that they'd benefit more from google's revenue sharing of ads and the market, Apple will have to give up more.

Reply Parent Score: 2

Fettarme H-Milch Member since:
2010-02-16

Disclaimer: I own an HTC Desire and generally do never buy any Apple products for philosphy reasons - I am a free software nerd and do not like Apple's "Closed Garden" attitude. (End of disclaimer)


Yeah! Screw Apple with their WebKit, CUPS, Clang/LLVM, libdispatch, Darwin Streaming Server, Darwin CalDAV Server, countless contributions to BSD and GNU tools (esp. improved PowerPC support in GCC), and so on!
Down with Apple's "Closed Garden" attitude!!

Apple likes to make a boatload of money.

Welcome to capitalism where all corporations like to make a boatload of money.

Reply Parent Score: 1

ari-free Member since:
2007-01-22

Even Microsoft lets you have competing apps such as Firefox but many Apple fans got all upset and supported the anti-trust breakdown of the company. But when Apple is worse, it's now ok.

Edited 2010-08-09 05:51 UTC

Reply Parent Score: 4