Linked by Thom Holwerda on Wed 12th Oct 2005 12:23 UTC
Apple Apple reported fiscal fourth-quarter earnings of $430 million (E358 million), or 50 cents (E0.42) per share, on revenue of $3.68 billion (E3.06 billion). That compares with earnings of $106 million (E88 miillon), or 13 cents (E0.11) per share, on revenue of $2.35 billion (E1.96 billion) for the same period a year earlier. The most recent quarter's earnings included a benefit from tax-related issues. Excluding that benefit, Apple would have had earnings of 38 cents (E0.32) per share. Sales were somewhat less than some analysts were projecting, and investors sent shares down more than 10 percent in after-hours trading. Apple said it sold 1.24 million Macs and 6.45 million iPods during the past quarter.
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djame
Member since:
2005-07-08

pc), Why the mac user base share is always estimated to 3% ?
the number everybody seems to refere to it the year sales, right ?
so the userbase keeps increasing indeed....
I don't understand how do they calculate the mac user base....
can someone explain to me ?

Reply Score: 1

kellym Member since:
2005-07-06

>"pc), Why the mac user base share is always estimated to 3% ?

>I don't understand how do they calculate the mac user base....
can someone explain to me ?"

People mistakenly interchange "market share" (which only gauges quarterly sales) with usage base (which is the total number of Macs in use.)

The market share statistic is lower than the usage base statistic because Macs typically have a longer lifespan than the average PC and thus aren't replaced as frequently. Because the market share statistic gauges "sales" the numbers will get skewed to the replacement habits if the consumer.

Apple's actual usage-base is closer to the 7-10% figure.

Reply Parent Score: 1

jbauer Member since:
2005-07-06

The market share statistic is lower than the usage base statistic because Macs typically have a longer lifespan than the average PC and thus aren't replaced as frequently.

No, they're not replaced sooner because they're significanty more expensive that the average PC, and owners don't want to get rid soon of something that has cost them quite a deal.

Don't tell me PCs have less useful lifetime, 800Mhz and 512MB are still sufficient for most tasks. It's simply cheap to replace them with a powerful new PC, and that's what people do.

Reply Parent Score: 1