Linked by Thom Holwerda on Thu 9th Sep 2010 17:40 UTC, submitted by kragil
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Not sure if this is a hoax or not--though there are actual source files so if it is it's an elaborate one--but it's not that uncommon for large corporations to refer to themselves in the third person in their press releases. I don't really understand why myself and it has always seemed rather pointless and pompous to me, but this is hardly the first time I've seen it done.
I don't really understand why myself and it has always seemed rather pointless and pompous to me, but this is hardly the first time I've seen it done.
Because those press releases are sent to major news outlets to be copied and published verbatim... it wouldn't sound so nice if major news outlets like BusinessWire, etc. published these releases with statements like "We are announcing..."
Standard PR practice.
Edit: As for the punctuation error - marketing drones aren't always the most educated people - some are merely interns!
Edited 2010-09-09 21:15 UTC





Member since:
2005-08-19
Surely Broadcom wouldn't make an announcement with a glaring punctuation error and refer to themselves in the third person.