Linked by Thom Holwerda on Thu 9th Sep 2010 17:40 UTC, submitted by kragil
Linux Ahem. I just had to write that all-caps headline. Broadcom's wireless chips - used by just about everybody in this industry - have been a major pain in the bum for Linux users, because the company did not release open source drivers. Workarounds had to be created, lots of pain was had in the process, but now, Broadcom has finally seen the light: they have open sourced their wireless Linux drivers.
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RE: Elaborate Hoax
by darknexus on Thu 9th Sep 2010 20:57 UTC in reply to "Elaborate Hoax"
darknexus
Member since:
2008-07-15

Not sure if this is a hoax or not--though there are actual source files so if it is it's an elaborate one--but it's not that uncommon for large corporations to refer to themselves in the third person in their press releases. I don't really understand why myself and it has always seemed rather pointless and pompous to me, but this is hardly the first time I've seen it done.

Reply Parent Score: 3

RE[2]: Elaborate Hoax
by umccullough on Thu 9th Sep 2010 21:09 in reply to "RE: Elaborate Hoax"
umccullough Member since:
2006-01-26

I don't really understand why myself and it has always seemed rather pointless and pompous to me, but this is hardly the first time I've seen it done.


Because those press releases are sent to major news outlets to be copied and published verbatim... it wouldn't sound so nice if major news outlets like BusinessWire, etc. published these releases with statements like "We are announcing..."

Standard PR practice.

Edit: As for the punctuation error - marketing drones aren't always the most educated people - some are merely interns!

Edited 2010-09-09 21:15 UTC

Reply Parent Score: 2

RE[3]: Elaborate Hoax
by darknexus on Thu 9th Sep 2010 22:19 in reply to "RE[2]: Elaborate Hoax"
darknexus Member since:
2008-07-15

Seems to me that's what quotation marks are for. But then, that's probably why the PR field never interested me.

Reply Parent Score: 2