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osnews and other tech media outlets should start to educate the masses the difference btw "buying" and "licensing".
We have been buying and renting things for centuries and we know the difference btw the two very well. "licensing" in consumer space is a fairly new concept and most people dont know what it means and most people use "buying" instead of licensing and they make simple assumptions that dont hold up and end up complaining when they get burned.
what is required is education. Educate the buying public and they will start making informed buying/renting/licensing decisions and the problem will go away.