Linked by David Adams on Wed 6th Oct 2010 16:51 UTC
Apple Let me tell you, when what you teach and develop every day has the title "Innovation" attached to it, you reach a point where you tire of hearing about Apple. Without question, nearly everyone believes the equation Apple = Innovation is a fundamental truth--akin to the second law of thermodynamics, Boyle's Law, or Moore's Law. But ask these same people if they understand exactly how Apple comes up with their ideas and what approach the company uses to develop blockbuster products--whether it is a fluky phenomenon or based on a repeatable set of governing principles--and you mostly get a dumbfounded stare. This response is what frustrates me most, because people worship what they don't understand.
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Comment by Kroc
by Kroc on Wed 6th Oct 2010 17:41 UTC
Member since:

Really good article--rubbish suggestions at the end, but really spells it out. This would be of interest to readers: Apple basically give a damn, and so few companies do. They do just enough, and that’s all. Apple push themselves, even when there’s no competition.

Reply Score: 3

RE: Comment by Kroc
by Bill Shooter of Bul on Thu 7th Oct 2010 01:56 in reply to "Comment by Kroc"
Bill Shooter of Bul Member since:

Its obviously more then apple caring and no one else giving a rats ass. They have capital and a steady revenue stream to keep them afloat while they can take 2-5 years to develop a product. They can afford to wait until the technology that enables their vision to flourish exists. Joe start up does not have those luxuries. So you can blame the large companies for not doing the same, but smaller ones are often faced with a ship or die deadline

Reply Parent Score: 3

RE[2]: Comment by Kroc
by Neolander on Thu 7th Oct 2010 05:20 in reply to "RE: Comment by Kroc"
Neolander Member since:

Yup. See the Witcher : an excellent game from many point of view, but performance of the first released version was absolutely terrible, requiring a monster PC to make it work even at lowest detail level.

After the game has been extremely successful, the team released a major patched version which greatly improved optimization, making it run properly on much less powerful machines. Know of other devs who support their product that much ? Knowing that this game is made by a small studio, my guess is that they had to rush the product on the market because they needed the money now. It's probably the same for many other products...

Reply Parent Score: 3

RE[2]: Comment by Kroc
by rhyder on Sun 10th Oct 2010 10:34 in reply to "RE: Comment by Kroc"
rhyder Member since:

They can afford to take chances because they know that they will get a billion dollars worth of free publicity thanks to the media hype.

Reply Parent Score: 2